Sketch Pad and Pencil Set
FailDemand is soft, at -19.6% this quarter, so Sketch Pad and Pencil Set is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $100K/yr108K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 47%top-5 click share · 25 brands · 38 sellers
Flapen Score
Sketch Pad and Pencil Set against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch Pad and Pencil Set is stronger. Inside it, weaker.
Market
The Sketch Pad and Pencil Set market on Amazon at a glance
Shoppers on Amazon United States searched for Sketch Pad and Pencil Set 108K times last year and spent an estimated $100K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $100Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- sketch pad and pencil set21K searches a year
02 · Price
A sale here is worth $21.23.
Listings sell for $21.23 on average, from $6.25 to $212.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.
- Average price
- $21.23inside the $15 to $100 sweet spot
- Price range
- $6.25–$212.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Drawing. It carries 4,899 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #308in Drawing
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 4,899per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sketch Pad and Pencil Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
38
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
47%
Top 20: 83%
Open market
33%
- Brand 126%
- Brand 214%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Sketch Pad and Pencil Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Sketch Pad and Pencil Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sketch pad and pencil set21K/yr
- pencil drawing kit15K/yr
- drawing tool9K/yr
- sketch book with pencils set12K/yr
- drawing pencil kit8K/yr
- sketch artist5K/yr
- sketchbook and pencils sets6K/yr
- pencil sketching kit8K/yr
- sketch book with pencils4K/yr
- sketchbook and pencils4K/yr
Reviews and returns
What reviews say buyers love and hate about Sketch Pad and Pencil Set
We read the reviews and the return reasons for every product selling here.
“Not worth cost dollar store quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sketch Pad and Pencil Set questions
Answered from the same tracked data.









