sketch pad and pencil set
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.25–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 108K searches
Review moat
Bad4,899.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sketch pad and pencil set is a $100K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sketch pad and pencil set market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $127K–$170K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
38
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
47%
Top 20: 83%
Open market
33%
- PRINA26%
- PANDAFLY14%
- Prudiut8%
- Caliart8%
- Norberg & Linden6%
- KALOUR6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top sketch pad and pencil set search terms
- sketch pad and pencil set21K/yr
- pencil drawing kit15K/yr
- drawing tool9K/yr
- sketch book with pencils set12K/yr
- drawing pencil kit8K/yr
- sketch artist5K/yr
- sketchbook and pencils sets6K/yr
- pencil sketching kit8K/yr
- sketch book with pencils4K/yr
- sketchbook and pencils4K/yr
Top sketch pad and pencil set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending
PRINA$17.374.8★3,907 rev
Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
PRINA$26.264.8★6,696 rev
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Newest
by launch date
Drawing Sketchbook Kit A5 Sketch Book with 24 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)
Prudiut$9.4643 rev
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.55319 rev
Drawing Sketchbook Kit A5 Sketch Book with 36 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)
Prudiut$9.1470 rev
Drawing Sketching Pencil Set 24 Piece Pro Artist Sketch Kit - Graphite Pencils (12B-4H) Charcoal Pencils for Drawing Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
GETHPEN$7.02897 rev
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.7434,230 rev
Trending
90-day click momentum
Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.
Aenir$10.984.8★
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.744.7★
Drawing Sketchbook Kit A5 Sketch Book with 36 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)
Prudiut$9.144.6★
Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults
Fuxi$11.024.8★
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.554.8★
What buyers say about sketch pad and pencil set
What buyers praise and complain about, mined from review topics.What buyers love
“good quality set”
“Great for drawing”
“Great deal”
“As advertised”
“Quality pencils”
“Easy to hold”
“Colors are vibrant”
“Birthday gift”
“Its a good size”
“great an durable product”
What buyers complain about
“Not worth cost dollar store quality”
“Fell apart”
“Misleading”
“Please READ return for us please They were just too big”
“too costly”
“could be thicker”
“Wrong color”
“not that strong”
“kneaded eraser unusable”
“Awful to Use”
Top return reasons
Common questions
- Is sketch pad and pencil set profitable to sell on Amazon United States?
- The niche generates $100K/yr across 38 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the sketch pad and pencil set niche?
- 25 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in sketch pad and pencil set?
- Top complaints mined from reviews: Quality-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for sketch pad and pencil set peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the sketch pad and pencil set niche?
- Listings span $6.25–$212.74; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 4,899 reviews — the moat a new listing must climb.