Skip to content

Sketch Kit

Fail

The products selling today already average 4.8★, so Sketch Kit is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$443K/yr492K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
56%top-5 click share · 19 brands · 25 sellers

Flapen Score

Sketch Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketch Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Sketch Kit 492K times last year and spent an estimated $443K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $443K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
3.2%
Market size, estimated
$443Ka year
Peak month
December7.0× the quietest month
Top search term
sketching kit68K searches a year

02 · Price

A sale here is worth $27.90.

Listings sell for $27.90 on average, from $6.25 to $212.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $27.90 that is $14K to $21K a year per listing.

Average price
$27.90inside the $15 to $100 sweet spot
Price range
$6.25–$212.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Drawing. It carries 4,674 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Drawing
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
4,674per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sketch Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

25

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 87%

Open market

24%

  • Brand 136%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Sketch Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Sketch Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketching kit68K/yr
  • sketch kit68K/yr
  • sketch set46K/yr
  • drawing kit for adults49K/yr
  • mixed media art supplies25K/yr
  • sketch book kit25K/yr
  • sketchbook set21K/yr
  • sketching set26K/yr
  • drawing set for adults26K/yr
  • sketch book set32K/yr

Reviews and returns

What reviews say buyers love and hate about Sketch Kit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Poor Quality, Disappointing”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sketch Kit questions

Answered from the same tracked data.