Is sketch journal profitable to sell on Amazon United States?

The niche generates $43K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (46/100).

How competitive is the sketch journal niche?

20 brands and 101 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in sketch journal?

Top complaints mined from reviews: Durability, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for sketch journal peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 18.3× the quietest.

What does it cost to enter the sketch journal niche?

Listings span $6.44–$31.60; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 4,028 reviews — the moat a new listing must climb.

sketch journal

Skip it

Soft demand (-37.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$6.44–$31.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.25

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,028.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 38K searches

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sketch journal is a $43K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sketch journal market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $66K–$80K; units × avg price
Conversion rate: 8.5%
Avg BSR: #225
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.9%
Avg brand age: 63 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

101

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

36%

KEVIN&SASA CRAFTS15%
Prudiut13%
Fuxi12%
SuFly11%
Soucolor7%
KINGART6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 18.3×

Open Trend

Top sketch journal search terms

8.5 x 11 sketchbook21K/yr -39.9%5.5% conv.
8.5x11 sketchbook8K/yr -35.7%7.5% conv.
sketch pad 8.5 x 116K/yr -27.8%11.2% conv.
art sketchbook 8.5 x 114K/yr -45.0%6.7% conv.

All search terms

Top sketch journal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults

KEVIN&SASA CRAFTS$8.824.8★1,596 rev

Sketch Book 8.5 x 11 Sketch Pad Pack of 1 (68lb/100gsm) 100 Sheets Spiral Sketchbook Acid Free Drawing Paper Sketch Pads for Drawing for Adults Art Paper for Drawing and Painting for Kids.

SuFly$11.284.8★4,343 rev

Fuxi Sketchbook 8.5x11 100 Sheets Hard Cover Sketch Book 8.5 x 11 68 lb/100gsm Drawing Pad Paper Spiral Sketch Pad 8.5 x 11 Blank Sketchbook for Art Class Artist Supplies for Adults

Fuxi$10.984.8★16,539 rev

Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts

Prudiut$6.814.8★816 rev

KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook

KINGART$10.884.7★129 rev

Newest

by launch date

KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching

KAKKUE$13.4414 rev

8mo ago

Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple

Prudiut$7.96816 rev

9mo ago

Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper

Soucolor$9.969,621 rev

11mo ago

Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts

Prudiut$6.81816 rev

1y ago

Sketch Book 8.5 x 11 100 Sheets Hardcover Sketchbook 68 lb /100 GSM Drawing Paper for Kids Top Spiral Sketch Pad for Kids Classroom Must Haves Art Supplies for Adults.

Cewei$11.011,370 rev

1y ago

What buyers say about sketch journal

What buyers praise and complain about, mined from review topics.

What buyers love

Drawing Experience25%

“Great for drawing”

Quality-Overall24%

“Well made and clean”

Size-Overall9%

“Nice size”

Advertised Vs Actual Product8%

“As Advertised”

Value For Money7%

“Worth the money”

Gifting Purpose4%

“Its a good gift”

Strength3%

“its very sturdy”

Durability3%

“super durable”

Ease Of Use3%

“Very easy to use”

Portability2%

“easy to carry along”

What buyers complain about

Durability23%

“breaks a lot”

Thickness16%

“The paper feels thick- like card stock”

Advertised Vs Actual Product10%

“fake advertisement”

Quality-Overall9%

“Very poor quality”

Size-Overall6%

“came too big for me”

Color6%

“has a slightly yellowish color”

Paper Quality4%

“paper is less than”

Paint Quality2%

“Damaged and bleeding oil and paint eVerywhere”

Value For Money2%

“I wouldn't buy it again even for a low price”

Material Quality1%

“It's cheaply made”

Top return reasons

Size-Overall56%

Value For Money10%

Advertised Vs Actual Product8%

Quality-Overall4%

Weight Heavy3%

Color3%

Thin2%

Paper Quality2%

Strength2%

Defective Material/Parts1%

Common questions

Is sketch journal profitable to sell on Amazon United States?: The niche generates $43K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (46/100).
How competitive is the sketch journal niche?: 20 brands and 101 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in sketch journal?: Top complaints mined from reviews: Durability, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for sketch journal peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 18.3× the quietest.
What does it cost to enter the sketch journal niche?: Listings span $6.44–$31.60; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 4,028 reviews — the moat a new listing must climb.