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Sketch Book for Kids

Fail

Demand is soft, at -58.7% this quarter, so Sketch Book for Kids is a Fail.

Flapen Score
29
29 / 100
Ranks 4,477 of 4,656 Arts, Crafts & Sewing niches · −17 vs the category median of 46
Market size
$7K/yr21K searches / yr
90-day growth
-58.7%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Sketch Book for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch Book for Kids is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketch Book for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Sketch Book for Kids 21K times last year and spent an estimated $7K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-58.7%
Conversion, latest week
2.7%
Market size, estimated
$7Ka year
Peak month
December21.8× the quietest month
Top search term
sketch book for kids ages 8-1220K searches a year

02 · Price

A sale here is worth $12.51.

Listings sell for $12.51 on average, from $6.07 to $25.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.51 that is $0 to $1K a year per listing.

Average price
$12.51under the $15 to $100 sweet spot
Price range
$6.07–$25.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #81 within Art Paper. It carries 5,576 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#81in Art Paper
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
5,576per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sketch Book for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Brand 124%
  • Brand 223%
  • Brand 317%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 14%)

Demand

Sketch Book for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.8×

Reviews and returns

What reviews say buyers love and hate about Sketch Book for Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Drawing Experience”
17%of negative reviews mention “Size-Overall”
0.8%of orders come back
“the sizing is of awkward length”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sketch Book for Kids questions

Answered from the same tracked data.