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Sketch Book 8.5 X 11

Fail

Demand is soft, at -50.3% this quarter, so Sketch Book 8.5 X 11 is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$167K/yr163K searches / yr
90-day growth
-50.3%search demand this quarter
Competition
55%top-5 click share · 18 brands · 77 sellers

Flapen Score

Sketch Book 8.5 X 11 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch Book 8.5 X 11 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketch Book 8.5 X 11 market on Amazon at a glance

Shoppers on Amazon United States searched for Sketch Book 8.5 X 11 163K times last year and spent an estimated $167K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-50.3%
Conversion, latest week
8.3%
Market size, estimated
$167Ka year
Peak month
August19.9× the quietest month
Top search term
8.5 x 11 sketchbook21K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $6.44 to $27.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.26 that is $9K to $12K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$6.44–$27.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Art Paper. It carries 4,689 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#198in Art Paper
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
4,689per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Sketch Book 8.5 X 11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

77

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

32%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Sketch Book 8.5 X 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 19.9×

Search terms

Top Sketch Book 8.5 X 11 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8.5 x 11 sketchbook21K/yr
  • sketch book 8.5 x 1141K/yr
  • spiral sketchbook 8.5 x 1112K/yr
  • sketchbook 8.5x1157K/yr
  • 8.5x11 sketchbook8K/yr
  • 8x11 sketchbook9K/yr
  • sketch pad 8.5 x 116K/yr
  • spiral bound sketchbook 8.5 x 113K/yr
  • 8 1/2 x 11 sketchbook3K/yr
  • art sketchbook 8.5 x 114K/yr

Reviews and returns

What reviews say buyers love and hate about Sketch Book 8.5 X 11

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Drawing Experience”
21%of negative reviews mention “Durability”
0.8%of orders come back
“breaks a lot”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sketch Book 8.5 X 11 questions

Answered from the same tracked data.