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Sketch Book

Maybe

Shoppers spend an estimated $5.9M a year here. But the products selling today already average 4.7★, so Sketch Book is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$5.9M/yr9.2M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
49%top-5 click share · 27 brands · 136 sellers

Flapen Score

Sketch Book against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch Book is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketch Book market on Amazon at a glance

Shoppers on Amazon United States searched for Sketch Book 9.2M times last year and spent an estimated $5.9M. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 9.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months
9.2M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
5.8%
Market size, estimated
$5.9Ma year
Peak month
December2.9× the quietest month
Top search term
sketch book2.8M searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $4.32 to $25.71. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $11.02 that is $165K to $220K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$4.32–$25.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
$165K–$220K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #50 within Art Paper. It carries 8,504 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#50in Art Paper
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
8,504per listing
Listings tracked
35

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sketch Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

136

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

49%

Top 20: 84%

Open market

37%

  • Brand 120%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Sketch Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Sketch Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketch book2.8M/yr
  • sketchbook1.8M/yr
  • drawing pad759K/yr
  • sketch pad520K/yr
  • drawing book366K/yr
  • sketch pads for drawing202K/yr
  • drawing paper326K/yr
  • mixed media sketchbook257K/yr
  • sketch book for kids402K/yr
  • art book243K/yr

Reviews and returns

What reviews say buyers love and hate about Sketch Book

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Paper Quality”
0.8%of orders come back
“Quality of paper is not good”
A buyer, on “Paper Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sketch Book questions

Answered from the same tracked data.