Skip to content

Sketch

Fail

The products selling today already average 4.8★, so Sketch is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$556K/yr1.3M searches / yr
90-day growth
-20.2%search demand this quarter
Competition
48%top-5 click share · 23 brands · 47 sellers

Flapen Score

Sketch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketch market on Amazon at a glance

Shoppers on Amazon United States searched for Sketch 1.3M times last year and spent an estimated $556K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.8%
Market size, estimated
$556Ka year
Peak month
December5.7× the quietest month
Top search term
sketch419K searches a year

02 · Price

A sale here is worth $24.53.

Listings sell for $24.53 on average, from $3.33 to $212.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $24.53 that is $12K to $18K a year per listing.

Average price
$24.53inside the $15 to $100 sweet spot
Price range
$3.33–$212.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,743 within Drawing. It carries 5,682 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,743in Drawing
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
5,682per listing
Listings tracked
37

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sketch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

47

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

48%

Top 20: 82%

Open market

32%

  • Brand 130%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Sketch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Sketch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketch419K/yr
  • sketching supplies122K/yr
  • artist79K/yr
  • professional art supplies68K/yr
  • sketching kit68K/yr
  • sketch kit68K/yr
  • artist gifts71K/yr
  • sketch set46K/yr
  • sketching39K/yr
  • drawing kit for adults49K/yr

Reviews and returns

What reviews say buyers love and hate about Sketch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Quality is lacking”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sketch questions

Answered from the same tracked data.