Is singer sewing machine oil profitable to sell on Amazon United States?

The niche generates $74K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (30/100).

How competitive is the singer sewing machine oil niche?

3 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in singer sewing machine oil?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 0.5%.

When does demand for singer sewing machine oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the singer sewing machine oil niche?

Listings span $7.11–$10.12; the average listing price is $8.37 (sweet spot $15–$100). The average incumbent carries 1,813 reviews — the moat a new listing must climb.

singer sewing machine oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,813

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.37

avg listing price — sweet spot $15–$100

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Market size

Bad$74K

$74K/yr · 44K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.11–$10.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, singer sewing machine oil is a $74K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

singer sewing machine oil market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 20.1%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SINGER86%
Lange & König9%
OAIEGSD5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -6.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top singer sewing machine oil search terms

singer sewing machine oil33K/yr -6.8%19.2% conv.
singer oil7K/yr -9.1%17.7% conv.
singer machine oil4K/yr -3.7%20.9% conv.

All search terms

Top singer sewing machine oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Singer All Purpose Sewing Machine Oil 3.38-Fluid Ounce

SINGER$7.114.8★6,693 rev

Lange & Knig 3.4 Oz Sewing Machine Oil Set Including 1 & 1.5 Precision Oil Applicators & 5X Specialized Deep Cleaning Brushes - Sewing Supplies Sewing Products (Crystal Clear)

Lange & König$9.424.8★601 rev

SINGER All Purpose Machine Oil - 3.38oz

SINGER$7.695.0★6 rev

Singer Sewing Machine Oil

SINGER$10.124.8★618 rev

1oz Fine Light Sewing Machine Oil and Cleaning Kit Includes Needle Tip Applicator & Dual-Ended Brush Home & Industrial Mineral Sewing Machine Oil and Lubricant for Textile Machinery by OAIEGSD

OAIEGSD$7.504.8★1,147 rev

Newest

by launch date

SINGER All Purpose Machine Oil - 3.38oz

SINGER$7.696 rev

4mo ago

Lange & Knig 3.4 Oz Sewing Machine Oil Set Including 1 & 1.5 Precision Oil Applicators & 5X Specialized Deep Cleaning Brushes - Sewing Supplies Sewing Products (Crystal Clear)

Lange & König$9.42601 rev

1y ago

1oz Fine Light Sewing Machine Oil and Cleaning Kit Includes Needle Tip Applicator & Dual-Ended Brush Home & Industrial Mineral Sewing Machine Oil and Lubricant for Textile Machinery by OAIEGSD

OAIEGSD$7.501,147 rev

3y ago

Singer All Purpose Sewing Machine Oil 3.38-Fluid Ounce

SINGER$7.116,693 rev

5y ago

Singer Sewing Machine Oil

SINGER$10.12618 rev

9y ago

What buyers say about singer sewing machine oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality and works great with applicator”

Ease Of Use13%

“easy to work with”

Advertised Vs Actual Product11%

“Exactly as pictured”

Value For Money11%

“Great price”

Lubrication8%

“good oil”

Efficiency6%

“It works great”

Ease Of Cleaning5%

“Love the little cleaning brush to make sure oil is being added to a clean surface”

Add-Ons/Attachments3%

“The accessories are a plus”

Size-Overall3%

“Convient size and good container”

Leak-Proof3%

“Does not leak”

What buyers complain about

Leak-Proof26%

“it was leaking for everywhere”

Ease Of Cleaning13%

“I was always so bad about regularly cleaning”

Ease Of Use11%

“Cap was ridiculously hard to remove”

Design-Overall6%

“Poor design”

Quality-Overall6%

“sewing machine precision oil applicator not good quality”

Durability5%

“now broke cover up”

Size-Overall5%

“The only problem I had was the caps didn't go on the bottle with a good fit”

Value For Money3%

“Bad value for the money”

Adhesion/Stickiness2%

“Sealing it sucks a little. hence the tape”

Noise Level2%

“making funny clicking noises”

Top return reasons

Leak-Proof20%

Compatibility-Overall20%

Value For Money12%

Size-Overall12%

Defective Material/Parts10%

Functionality-Overall7%

Advertised Vs Actual Product7%

Ease Of Use4%