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singer bobbins

Skip it

Soft demand (-8.2% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 21Conversion 85Competition 49Returns 89Price range 24Avg price 23Brand share 26Review moat 47Quality gap 21

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,782

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$150K

$150K/yr · 186K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Price range

Bad$3.39–$18.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.42

avg listing price — sweet spot $15–$100

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, singer bobbins is a $150K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

singer bobbins market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$126K–$168K
units × avg price
Conversion rate
9.6%
Avg BSR
#43
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
0.0%
Avg brand age
52 months
Avg seller age
163 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

6%

  • SINGER53%
  • Eoehro20%
  • Joyberg6%
  • Sewphee6%
  • YEQIN5%
  • kidoom5%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top singer bobbins search terms

  • singer bobbins38K/yr
  • bobbins for singer sewing machine32K/yr
  • class 15 bobbins27K/yr
  • singer bobbins for sewing machine13K/yr
  • bobinas para mquina de coser singer11K/yr
  • singer class 15 bobbins10K/yr
  • class 15 bobbins for singer sewing machine10K/yr
  • singer sewing machine bobbins10K/yr
  • singer class 15 transparent bobbins7K/yr
  • singer bobbins class 155K/yr
All search terms

Top singer bobbins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$15K15%$22K20%$30K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about singer bobbins

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“It fit my machine”

Advertised Vs Actual Product14%

“As advertised”

Quality-Overall14%

“they are well made”

Value For Money12%

“Good deal”

Compatibility-Overall8%

“Compatible”

Stitch/Finish/Polish6%

“Fits the sewing machine beautifully”

Color4%

“Lots of useful colors”

Ease Of Use3%

“easy to remove”

Efficiency2%

“Work great”

Storage Capacity2%

“a great storage case”

What buyers complain about

Size-Overall36%

“it is much smaller than it looks about the size of a small tissue box”

Quality-Overall11%

“Crappy product”

Compatibility-Overall7%

“Bobbins do not work with my SInger machine”

Jamming/Clogging7%

“My bobbin thread got totally jammed up several times”

Functionality-Overall6%

“Have used them all so at this point I do not know if their are more that i am unable to use”

Durability3%

“One even broke in half”

Advertised Vs Actual Product3%

“Does not fit 15 series singer machine as listed”

Material Quality3%

“Terrible cheap plastic”

Ease Of Use2%

“I could not use”

Strength2%

“A little flimsy than the original”

Top return reasons

Size-Overall50%
Compatibility-Overall19%
Advertised Vs Actual Product8%
Functionality-Overall4%
Quality-Overall3%
Defective Material/Parts3%
Value For Money3%
Material Quality2%
Thickness1%
Mechanism Issues1%

Common questions

Is singer bobbins profitable to sell on Amazon United States?
The niche generates $150K/yr across 22 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (42/100).
How competitive is the singer bobbins niche?
11 brands and 41 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in singer bobbins?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.3%.
When does demand for singer bobbins peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the singer bobbins niche?
Listings span $3.39–$18.73; the average listing price is $8.42 (sweet spot $15–$100). The average incumbent carries 1,782 reviews — the moat a new listing must climb.