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Simple Painting

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $3K a year here, so Simple Painting is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$3K/yr28K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
37%top-5 click share · 29 brands · 57 sellers

Flapen Score

Simple Painting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Simple Painting is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simple Painting market on Amazon at a glance

Shoppers on Amazon United States searched for Simple Painting 28K times last year and spent an estimated $3K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
0.9%
Market size, estimated
$3Ka year
Peak month
December2.3× the quietest month
Top search term
vintage paint by number13K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $4.71 to $34.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $13.75 that is $0 to $1K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$4.71–$34.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #229 within Painting. It carries 634 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#229in Painting
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
634per listing
Listings tracked
32

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
19 months

Products

Top Simple Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

29 flat

Sellers

57

Top-5 brand share

40%

Top 20: 86%

Top-5 click share

37%

Top 20: 82%

Open market

55%

  • Brand 114%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Simple Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Simple Painting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage paint by number13K/yr
  • paint by color10K/yr
  • paint by number watercolor5K/yr
  • simple painting838/yr

Reviews and returns

What reviews say buyers love and hate about Simple Painting

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
26%of negative reviews mention “Paint Quality”
1.3%of orders come back
“the paint is low quality”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Simple Painting questions

Answered from the same tracked data.