Silver Pen
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $62K a year here, so Silver Pen is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $62K/yr85K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 39%top-5 click share · 25 brands · 144 sellers
Flapen Score
Silver Pen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Silver Pen is stronger. Inside it, weaker.
Market
The Silver Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Silver Pen 85K times last year and spent an estimated $62K. The top 5 brands take 62% of clicks. Demand peaks in Jun–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $62Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- silver pen48K searches a year
02 · Price
A sale here is worth $10.05.
Listings sell for $10.05 on average, from $3.61 to $39.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.05 that is $1K to $3K a year per listing.
- Average price
- $10.05under the $15 to $100 sweet spot
- Price range
- $3.61–$39.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #438 within Drawing. It carries 4,474 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #438in Drawing
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,474per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Silver Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
144
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
39%
Top 20: 82%
Open market
33%
- Brand 121%
- Brand 219%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Silver Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Silver Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver pen48K/yr
- silver pens25K/yr
- silver ink pen12K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Pen
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Pen questions
Answered from the same tracked data.