Silver Keychains

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

1.2%

Market size, estimated

$302Ka year

Peak month

January1.9× the quietest month

Top search term

coach charm150K searches a year

Listings sell for $24.39 on average, from $4.92 to $145.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $24.39 that is $2K to $6K a year per listing.

Average price

$24.39inside the $15 to $100 sweet spot

Price range

$4.92–$145.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

5.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,779 within Purse Making. It carries 582 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,779in Purse Making

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

582per listing

Listings tracked

64

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months