- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $257K/yr521K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 76 sellers
Flapen Score
Silver Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Silver Clay is stronger. Inside it, weaker.
Market
The Silver Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Silver Clay 521K times last year and spent an estimated $257K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.
- Searches, last 12 months
- 521K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $257Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- silver clay272K searches a year
02 · Price
A sale here is worth $96.70.
Listings sell for $96.70 on average, from $6.41 to $276.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $96.70 that is $10K to $24K a year per listing.
- Average price
- $96.70inside the $15 to $100 sweet spot
- Price range
- $6.41–$276.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$24K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #517 within Ceramics & Pottery. It carries 156 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 95%
- Out of stock, average day
- 13.1%
- Average rank
- #517in Ceramics & Pottery
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 156per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Silver Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
76
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
6%
- Brand 133%
- Brand 228%
- Brand 317%
- Brand 49%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Silver Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Silver Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver clay272K/yr
- silver clay for jewelry making78K/yr
- art clay silver50K/yr
- metal clay37K/yr
- silver metal clay16K/yr
- metal clay for jewelry making8K/yr
- sterling silver clay9K/yr
- precious metal clay8K/yr
- silver art clay8K/yr
- art silver clay8K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Clay
We read the reviews and the return reasons for every product selling here.
“This product came very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Clay questions
Answered from the same tracked data.









