silver clay
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great132.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$92.41avg listing price — sweet spot $15–$100
Market size
Good$441K$441K/yr · 473K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.25–$246.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, silver clay is a $441K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
silver clay market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $554K–$739K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #606
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 36%
- Out of stock
- 10.2%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
9%
- Art Clay39%
- OSK16%
- Nitto15%
- BOHS9%
- Cool Tools5%
- Art Clay Silver5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.2×
Top silver clay search terms
- silver clay241K/yr
- silver clay for jewelry making70K/yr
- art clay silver49K/yr
- metal clay36K/yr
- silver metal clay13K/yr
- metal clay for jewelry making8K/yr
- sterling silver clay8K/yr
- precious metal clay8K/yr
- silver art clay7K/yr
- art silver clay7K/yr
Top silver clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Art Clay Silver - 20 grams
Art Clay$67.364.5★805 rev
Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
Nitto$50.373.2★5 rev
Art Clay Silver Clay - 50gm - NEW Formula
Art Clay$137.354.7★601 rev
Art Clay Silver 10g / 20g / 50g Packs Pure Silver Metal Clay for Craft and DIY Projects Made in Japan A-0273/A-0274/A-0275
OSK$246.765.0★2 rev
BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Pendants Cosplay
BOHS$9.934.0★100 rev
Newest
by launch date
Art Clay Silver Metal Clay for Jewelry Making 20g (0.71 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$96.740 rev
Art Clay Silver Metal Clay for Jewelry Making 50g (1.76 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$241.750 rev
Art Clay Silver Metal Clay for Jewelry Making 10g (0.35 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$59.550 rev
Aida Chemical Industries Art Clay A-0274 Art Clay Silver 0.7 oz (20 g)
Art Clay Silver$144.290 rev
Aida Chemical Industries Art Clay Art Clay Silver 0.2 oz (7 g) A-0272
Art Clay Silver$67.281 rev
Trending
90-day click momentumArt Clay Silver Metal Clay for Jewelry Making 20g (0.71 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$96.740.0★
Art Clay Silver Metal Clay for Jewelry Making 50g (1.76 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$241.750.0★
Art Clay Silver Metal Clay for Jewelry Making 10g (0.35 oz) Moldable Japanese Craft Material for Jewelry Design
OSK$59.550.0★
Art Clay Silver 10g / 20g / 50g Packs Pure Silver Metal Clay for Craft and DIY Projects Made in Japan A-0273/A-0274/A-0275
OSK$246.765.0★
Art Clay Silver 0.35oz(10g) Set of 3 A-0273 for Rings Necklaces and Other Accessories
OSK$121.480.0★
What buyers say about silver clay
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use”
“Good Quality”
“Nice color,”
“Its a fun mess around product”
“Fantastic clay”
“Works great, it arrived packed well, so it doesn't dry out, which is very appreciated”
“not brittle”
“It's what is described”
“this clay was $9.97 which I thought was decent price for this clay”
“takes a week to dry; remains pliable, not brittle”
What buyers complain about
“Also not a good value for the price”
“like clay it can be harder to mold”
“Hard clay is difficult to mold”
“The silver color is more like an opaque or antique nickel”
“The clay was dry and brittle, out of the package”
“This didn't work for my intended use”
“however it is more like a foam than a clay”
“it takes forever to set”
“Low quality”
“quickly bubbled losing all surface texture”
Top return reasons
Common questions
- Is silver clay profitable to sell on Amazon United States?
- The niche generates $441K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the silver clay niche?
- 10 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in silver clay?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Hard Feel. The return rate is 1.2%.
- When does demand for silver clay peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the silver clay niche?
- Listings span $6.25–$246.76; the average listing price is $92.41 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.