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Silver Clay

Fail

Buyers convert on only 0.5% of searches, so Silver Clay is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$257K/yr521K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
54%top-5 click share · 10 brands · 76 sellers

Flapen Score

Silver Clay against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Silver Clay is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Silver Clay 521K times last year and spent an estimated $257K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
0.5%
Market size, estimated
$257Ka year
Peak month
February2.2× the quietest month
Top search term
silver clay272K searches a year

02 · Price

A sale here is worth $96.70.

Listings sell for $96.70 on average, from $6.41 to $276.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $96.70 that is $10K to $24K a year per listing.

Average price
$96.70inside the $15 to $100 sweet spot
Price range
$6.41–$276.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$10K–$24K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #517 within Ceramics & Pottery. It carries 156 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#517in Ceramics & Pottery
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
156per listing
Listings tracked
22

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Silver Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

76

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

6%

  • Brand 133%
  • Brand 228%
  • Brand 317%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Silver Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMayAug

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Silver Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver clay272K/yr
  • silver clay for jewelry making78K/yr
  • art clay silver50K/yr
  • metal clay37K/yr
  • silver metal clay16K/yr
  • metal clay for jewelry making8K/yr
  • sterling silver clay9K/yr
  • precious metal clay8K/yr
  • silver art clay8K/yr
  • art silver clay8K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Clay

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Moist/Dry”
1.3%of orders come back
“This product came very dry”
A buyer, on “Moist/Dry”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silver Clay questions

Answered from the same tracked data.