Silicone Putty

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

3.9%

Market size, estimated

$81Ka year

Peak month

May1.5× the quietest month

Top search term

silicone putty38K searches a year

Listings sell for $16.80 on average, from $4.99 to $36.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.80 that is $4K to $8K a year per listing.

Average price

$16.80inside the $15 to $100 sweet spot

Price range

$4.99–$36.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #215 within Sculpture Supplies. It carries 1,216 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

12.2%

Average rank

#215in Sculpture Supplies

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,216per listing

Listings tracked

18

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months