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Silicone Painting Mat

Fail

Demand is soft, at -23.7% this quarter, so Silicone Painting Mat is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$104K/yr226K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
53%top-5 click share · 19 brands · 29 sellers

Flapen Score

Silicone Painting Mat against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Silicone Painting Mat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Painting Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Painting Mat 226K times last year and spent an estimated $104K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
2.7%
Market size, estimated
$104Ka year
Peak month
December4.7× the quietest month
Top search term
silicone painting mat56K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $6.59 to $32.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.04 that is $9K to $13K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$6.59–$32.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #263 within Painting. It carries 5,688 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#263in Painting
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,688per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Silicone Painting Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

29

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

  • Brand 127%
  • Brand 216%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Silicone Painting Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Silicone Painting Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone painting mat56K/yr
  • painting mat42K/yr
  • paint mat38K/yr
  • paint mats for kids22K/yr
  • painting mat for kids19K/yr
  • silicone paint mat10K/yr
  • silicone painting mat for kids11K/yr
  • painting mat for adults6K/yr
  • kids painting mat6K/yr
  • kids paint mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Painting Mat

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Thickness”
1.5%of orders come back
“Not as thick as I thought”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Silicone Painting Mat questions

Answered from the same tracked data.