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Silicone Oil

Fail

Demand is soft, at -11.6% this quarter, so Silicone Oil is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$80K/yr117K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
51%top-5 click share · 20 brands · 70 sellers

Flapen Score

Silicone Oil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Silicone Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Oil 117K times last year and spent an estimated $80K. The top 5 brands take 57% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
6.4%
Market size, estimated
$80Ka year
Peak month
August2.7× the quietest month
Top search term
silicone oil91K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $6.61 to $20.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.64 that is $3K to $5K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$6.61–$20.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #130 within Painting. It carries 3,037 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#130in Painting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,037per listing
Listings tracked
23

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Silicone Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

70

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

36%

  • Brand 118%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Silicone Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Silicone Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone oil91K/yr
  • silicon oil11K/yr
  • pure silicone oil7K/yr
  • 100% silicone oil7K/yr
  • aceite de silicona2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Oil

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“Leaks”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silicone Oil questions

Answered from the same tracked data.