Is silicone mat profitable to sell on Amazon United States?

The niche generates $822K/yr across 66 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the silicone mat niche?

46 brands and 75 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in silicone mat?

Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 2.3%.

When does demand for silicone mat peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silicone mat niche?

Listings span $4.94–$29.34; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 8,585 reviews — the moat a new listing must climb.

silicone mat

Worth a look

Shows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Good$822K

$822K/yr · 2.0M searches

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$4.94–$29.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.92

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,584.74

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, silicone mat is a $822K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

silicone mat market data

Units sold / yr: 80K–100K; avg 1,000–1,250/product
Revenue / yr: $954K–$1.2M; units × avg price
Conversion rate: 3.4%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.3%
Avg brand age: 36 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

28%

Top 20: 67%

Open market

44%

Gartful14%
SAPID12%
ukeetap10%
LEOBRO9%
TDHDIKE6%
GORILLA GRIP6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silicone mat search terms

silicone mat828K/yr +1.9%2.5% conv.
silicone mats for kitchen counter263K/yr +6.0%2.3% conv.
silicone placemat128K/yr -4.6%2.0% conv.
silicone mats for crafts124K/yr -0.2%4.9% conv.
silicone mats95K/yr +2.8%2.5% conv.
large silicone mat86K/yr +1.3%2.3% conv.
silicone craft mat61K/yr +43.5%3.4% conv.
small silicone mat63K/yr +1.9%1.4% conv.
silicone placemats58K/yr +4.5%1.0% conv.
silicon mat47K/yr +12.8%3.4% conv.

All search terms

Top silicone mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gartful 2 Pack Silicone Crafting Mats 15.7 x 11.8 Silicone Mat for Crafts Large Heat Resistant Sheet for Jewelry Casting Epoxy Resin Painting Counter Table Protector Placemat Nonstick Black

Gartful$7.274.3★3,075 rev

3 Pcs Silicone Mats Sheets Silicone Mats for Crafts Resin Jewelry Molds

TDHDIKE$7.224.6★24,610 rev

ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray

ukeetap$11.984.7★2,248 rev

Extra Large Silicone Mat Kitchen Counter Heat Resistant Table Mat 36 x 24

SAPID$22.524.6★1,458 rev

ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray

ukeetap$9.474.7★2,248 rev

Newest

by launch date

2 Pack Caketime Silicone Dish Drying Mat for Kitchen Counter Heat Resistant Under Sink Waterproof Coffee Bar Accessories Dining Rack Stone Utensil Holder Countertop Decor Must Haves 2026

CAKETIME$9.09397 rev

3mo ago

ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray

ukeetap$11.982,248 rev

7mo ago

ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray

ukeetap$9.472,248 rev

7mo ago

Silicone Baking Pastry Dough Mat - 28x20Inch Extra Large Cookie Bread Rolling Mats Sheet Nonstick Kitchen Counter Kneading Board Thick Reusable Pie Cookies Pizza Fondant Making Matt with Measurement

QUELLANCE$9.731,548 rev

1y ago

LEOBRO Silicone Mat for Resin Molds 3 PCS Silicone Mats for Epoxy Resin UV Resin Play Dough Mat Clay Mat Nonstick Silicone Sheets Pads for DIY Arts and Crafts Pink & Purple & Blue 15.7x 11.7

LEOBRO$7.558,844 rev

2y ago

What buyers say about silicone mat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Love the size”

Quality-Overall15%

“Good quality mat”

Ease Of Cleaning14%

“cleans up easily”

Advertised Vs Actual Product8%

“Better than expected”

Value For Money6%

“Excellent value for money”

Leak-Proof3%

“Does not leak”

Ease Of Use3%

“Ease of use”

Durability3%

“The material feels durable”

Material Quality2%

“material is durable”

Water Resistance2%

“Definitely waterproof”

What buyers complain about

Thickness13%

“Not thick as advertised”

Size-Overall13%

“Not Large enough”

Strength7%

“Not sturdy”

Leak-Proof6%

“Had a leaks”

Quality-Overall4%

“Quality control issue”

Ease Of Cleaning4%

“Not Easy To Clean”

Adhesion/Stickiness4%

“Will not stick or stay put”

Advertised Vs Actual Product3%

“False advertising”

Durability2%

“will break soon”

Smell2%

“Bad Smell”

Top return reasons

Size-Overall67%

Thin5%

Advertised Vs Actual Product4%

Material Quality4%

Strength3%

Color3%

Value For Money2%

Adhesion/Stickiness2%

Functionality-Overall2%

Thickness1%

Common questions

Is silicone mat profitable to sell on Amazon United States?: The niche generates $822K/yr across 66 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the silicone mat niche?: 46 brands and 75 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in silicone mat?: Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 2.3%.
When does demand for silicone mat peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the silicone mat niche?: Listings span $4.94–$29.34; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 8,585 reviews — the moat a new listing must climb.