Silicone Mat

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

1.2%

Market size, estimated

$316Ka year

Peak month

January1.3× the quietest month

Top search term

silicone mat839K searches a year

Listings sell for $11.90 on average, from $5.02 to $29.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $11.90 that is $18K to $24K a year per listing.

Average price

$11.90under the $15 to $100 sweet spot

Price range

$5.02–$29.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$24K

Returns

2.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #37 within Jewelry Casting Supplies. It carries 8,260 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#37in Jewelry Casting Supplies

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

8,260per listing

Listings tracked

57

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months