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Silicone Hair Beads

Fail

Shoppers spend an estimated $118K a year here, so Silicone Hair Beads is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$118K/yr397K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
53%top-5 click share · 15 brands · 17 sellers

Flapen Score

Silicone Hair Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Silicone Hair Beads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Hair Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Hair Beads 397K times last year and spent an estimated $118K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
2.7%
Market size, estimated
$118Ka year
Peak month
August2.2× the quietest month
Top search term
silicone beads for hair126K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $7.31 to $20.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.92 that is $3K to $5K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$7.31–$20.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #976 within Beading Supplies. It carries 323 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#976in Beading Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
323per listing
Listings tracked
31

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silicone Hair Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

10%

  • Brand 153%
  • Brand 217%
  • Brand 312%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 10%)

Demand

Silicone Hair Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Silicone Hair Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone beads for hair126K/yr
  • silicone hair beads98K/yr
  • soft beads for kids hair27K/yr
  • rubber beads for hair16K/yr
  • soft hair beads17K/yr
  • silicone hair beads for kids girls20K/yr
  • jelly beads for hair7K/yr
  • rubber hair beads11K/yr
  • rubber beads for kids hair15K/yr
  • silicone beads for kids hair9K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Hair Beads

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
21%of negative reviews mention “Durability”
1.2%of orders come back
“They break in half”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silicone Hair Beads questions

Answered from the same tracked data.