silhouette cutting mat
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$8.13–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$157K$157K/yr · 72K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,395.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, silhouette cutting mat is a $157K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
silhouette cutting mat market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
14
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- REALIKE31%
- NICAPA26%
- Silhouette America26%
- WORKLION7%
- ecraft3%
- ReArt3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top silhouette cutting mat search terms
- silhouette cutting mat49K/yr
- silhouette mat5K/yr
- silhouette cutting mat 12x124K/yr
- silhouette cameo mat3K/yr
- cameo cutting mat3K/yr
- cameo 4 cutting mat2K/yr
- silhouette cameo cutting mat3K/yr
- silhouette mat 12x122K/yr
Top silhouette cutting mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicapa StandardGrip Cutting Mat for Silhouette Cameo 4/3/2/1 (12x12 inch 3 pack) Standard Adhesive Sticky Quilting Cut Pads Replacement Accessories for Silhouette Cameo
NICAPA$9.904.7★12,942 rev
REALIKE 12x12 Cutting Mat for Silhouette Cameo 5/4/3/2/1 (3 Mats - StandardGrip LightGrip StrongGrip) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing Scrapbooking and All Arts
REALIKE$8.824.6★5,893 rev
Silhouette CUT-MAT-12-3T Cameo Replacement Cutting Mat
Silhouette America$12.104.7★8,527 rev
Silhouette Cameo Replacement Cutting Mat 3 Pack
Silhouette America$32.864.7★8,527 rev
REALIKE 12X12 StandardGrip Cutting Mats for Silhouette Cameo 5/4/3/2/1(3 Pack) Gridded Adhesive Non-Slip Non-Slip Cutting Mat Replacement Accessories Set Mats Vinyl Craft Sewing
REALIKE$8.744.6★5,893 rev
Newest
by launch date
Cutting mat 12x12 Compatible With Silhouette Cameo 4/5/3/2/1(6 mats-4 Standard Adhesive 1Light Adhesive 1Strong Adhesive) Adhesive Cutting Mat for Crafts Quilting Sewing Scrapbooking and All Arts
WORKLION$13.641,396 rev
Welebar 5 Pack Cutting Mats for Silhouette Cameo 5/4/3/2/1 12x12 Inch StandardGrip/LightGrip/StrongGrip/FabricGrip Cutting Mats for Sewing Quilting Crafts
Welebar$14.08455 rev
Ecraft 12x12 Cutting Mat 5-Pack for Silhouette Cameo 5/4/3/2/1 Variety Grip (StrongGrip StandardGrip LightGrip) Gridded Non-Slip Replacement Mats for Crafts Quilting & Sewing
ecraft$12.772,270 rev
WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories
WORKLION$8.139,906 rev
XINART Cutting Mats for Silhouette Cameo 4/3/2/1(3 Mats 12x12 inch) Standard Adhesive Sticky Accessories Craft Vinyl Replacement Cut Mats for Silhouette Cameo
XINART$8.773,178 rev
Trending
90-day click momentum
Nicapa StandardGrip Cutting Mat for Silhouette Cameo 3/2/1 (12x24 inch 3 Mats) Standard Adhesive Sticky Quilting Cricket Cut Mats Replacement Accessories for Silhouette Cameo
NICAPA$20.394.7★
Silhouette America - CUT-MAT-12-3T-2PACK Cameo Cutting Mat Standard Tack 2 Pack
Silhouette America$25.754.7★
Nicapa StandardGrip Cutting Mat for Silhouette Cameo 4/3/2/1 (12x12 inch 3 pack) Standard Adhesive Sticky Quilting Cut Pads Replacement Accessories for Silhouette Cameo
NICAPA$9.904.7★
Cutting mat 12x12 Compatible With Silhouette Cameo 4/5/3/2/1(6 mats-4 Standard Adhesive 1Light Adhesive 1Strong Adhesive) Adhesive Cutting Mat for Crafts Quilting Sewing Scrapbooking and All Arts
WORKLION$13.644.6★
REALIKE 12X12 StandardGrip Cutting Mats for Silhouette Cameo 5/4/3/2/1(3 Pack) Gridded Adhesive Non-Slip Non-Slip Cutting Mat Replacement Accessories Set Mats Vinyl Craft Sewing
REALIKE$8.744.6★
What buyers say about silhouette cutting mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“the product performs great”
“Exactly as described”
“These WORKLION 12×12 cutting mats are compatible with popular Cricut machines like Explore One, Explore Air/Air 2, and Maker models, and the variety pack typically includes multiple adhesive strengths. light, standard, and strong grip”
“These mats work great”
“Hold up and work perfectly”
“The size is convenient”
“Easy to use”
“Giving 2 stars because the standard grip is perfect”
“Not too sticky, just right”
What buyers complain about
“Stickiness”
“Also the grip isnt as strong either”
“Didnt last”
“Cheap product with little quality control”
“This mats arent very strong”
“Wrong grid size - do not buy for Silhouette”
“Product woes fine”
“Im disgusted by how much was attached to the mat”
“ruined my materials”
“Somehow i think the mat might be a bit too thick”
Top return reasons
Common questions
- Is silhouette cutting mat profitable to sell on Amazon United States?
- The niche generates $157K/yr across 13 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the silhouette cutting mat niche?
- 8 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in silhouette cutting mat?
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Durability. The return rate is 1.1%.
- When does demand for silhouette cutting mat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the silhouette cutting mat niche?
- Listings span $8.13–$32.86; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 6,396 reviews — the moat a new listing must climb.