shredded memory foam filling
Worth a lookShows a sweet-spot price point ($27.63 avg), but soft demand (-4.3% this quarter) keeps it on the watch list.
Avg price
Incredible$27.63avg listing price — sweet spot $15–$100
Price range
Great$5.97–$54.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good643.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$294K$294K/yr · 223K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shredded memory foam filling is a $294K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shredded memory foam filling market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $276K–$345K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 7.7%
- Avg brand age
- 38 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
20%
- Welacer24%
- Jecqbor22%
- RAINFLOW12%
- Hem Dgpsy10%
- HONEHO7%
- DR.DUDU5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top shredded memory foam filling search terms
- shredded memory foam filling43K/yr
- shredded memory foam43K/yr
- memory foam filler20K/yr
- shredded foam filling14K/yr
- memory foam stuffing12K/yr
- memory foam filling13K/yr
- shredded foam11K/yr
- memory foam bean bag filler10K/yr
- dog bed stuffing8K/yr
- memory foam pillow stuffing7K/yr
Top shredded memory foam filling products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Welacer Bean Bag Filler 10lbs Shredded Memory Foam Stuffing Filling & Refill for Bean Bag Chairs Couch Cushions Punching Bags Pillows Sofas Dog Beds Multi Color & Shape
Welacer$27.824.3★1,780 rev
Jecqbor Bean Bag Filler 10lbs Shredded Memory Foam Filling Soft Pillow Stuffing Bean Bag Refill Foam for Couch Cushion Stuffed Animals Dog Bed Arts Crafts
Jecqbor$29.244.3★746 rev
RAINFLOW Shredded Memory Foam Filling - 6.35oz Bean Bag Filler Soft and Convenient Memory Foam Pillow Stuffing for Couch Pillow Cushion Dog Bed Arts Crafts
RAINFLOW$5.974.1★141 rev
Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)
Hem Dgpsy$27.634.8★143 rev
Jecqbor 10lbs Shredded Memory Foam Filling for Bean Bag Chair Premium Beanbag Stuffing High Density Memory Foam Refill
Jecqbor$26.894.5★534 rev
Newest
by launch date
Welacer Original Shredded Memory Foam Filling for Adjustable Pillow Loft 10 lbs Uniform Hex-Cut Memory Foam Pillow Filler for Bed Pillows Body Pillows & Couch Cushions Pack of 2
Welacer$31.9815 rev
Welacer Bean Bag Filler 15lbs Blue Memory Foam Filling for Beanbag Chair Couch Cushions Pillows Dog Beds Pouf Ottoman Punching Bag Filler Grappling Dummy Packing Peanuts Replacement
Welacer$40.3041 rev
GUBFFON Bean Bag Filler 20lbs - Shredded Memory Foam Refill Soft & Supportive Stuffing for Bean Bag Chair Couch Cushion Dog Bed Punching Bag Pillow & Crafts
GUBFFON$52.3426 rev
Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)
Hem Dgpsy$27.63143 rev
Bean Bag Filler 10lbs Gel Shredded Memory Foam Filling High Density Refill & Replacement Foam for Bean Bag Chair Pillow Stuffing Couch Cushions Dog Bed Pouf Ottoman Stuffed Animals Arts Crafts
HONEHO$26.9096 rev
Trending
90-day click momentumGUBFFON Bean Bag Filler 20lbs - Shredded Memory Foam Refill Soft & Supportive Stuffing for Bean Bag Chair Couch Cushion Dog Bed Punching Bag Pillow & Crafts
GUBFFON$52.344.7★
Welacer Bean Bag Filler 15lbs Blue Memory Foam Filling for Beanbag Chair Couch Cushions Pillows Dog Beds Pouf Ottoman Punching Bag Filler Grappling Dummy Packing Peanuts Replacement
Welacer$40.304.6★
Welacer Original Shredded Memory Foam Filling for Adjustable Pillow Loft 10 lbs Uniform Hex-Cut Memory Foam Pillow Filler for Bed Pillows Body Pillows & Couch Cushions Pack of 2
Welacer$31.984.7★
Bean Bag Filler 5lbs Gel Shredded Memory Foam Filling High Density Refill & Replacement Foam for Bean Bag Chair Pillow Stuffing Couch Cushions Dog Bed Pouf Ottoman Stuffed Animals Arts Crafts
HONEHO$20.034.5★
Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)
Hem Dgpsy$27.634.8★
What buyers say about shredded memory foam filling
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent foam”
“Decent stuff”
“Great value as it includes TWO cushions”
“Worth it”
“Comfortable”
“It's soft”
“It was better than expected”
“Easy to use”
“no funky smells”
“Good amount of fluff”
What buyers complain about
“Chemical smell”
“smaller then shown”
“This product does not expand like it is supposed to do”
“Poor Quality”
“Looks nothing like the photo”
“because this was 50 dollars worth of nothing”
“It's going to be a nightmare to wash the cover”
“some of the filling has a brownish tint”
“they don't last”
“Its ok. Its not the same as what the pillow came with”
Top return reasons
Common questions
- Is shredded memory foam filling profitable to sell on Amazon United States?
- The niche generates $294K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the shredded memory foam filling niche?
- 14 brands and 26 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in shredded memory foam filling?
- Top complaints mined from reviews: Smell, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.1%.
- When does demand for shredded memory foam filling peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the shredded memory foam filling niche?
- Listings span $5.97–$54.13; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.