Shoelace Charms

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

868K

Growth, 90 days vs prior 90

+19.7%

Conversion, latest week

1.9%

Market size, estimated

$176Ka year

Peak month

August2.4× the quietest month

Top search term

shoe charms for sneakers199K searches a year

Listings sell for $10.53 on average, from $5.91 to $22.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.53 that is $3K to $5K a year per listing.

Average price

$10.53under the $15 to $100 sweet spot

Price range

$5.91–$22.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #7,024 within Charms. It carries 1,152 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

6.6%

Average rank

#7,024in Charms

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,152per listing

Listings tracked

51

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months