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Shipping Paper

Maybe

Buyers convert on 10.6% of searches. But the products selling today already average 4.7★, so Shipping Paper is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$336K/yr172K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
49%top-5 click share · 19 brands · 39 sellers

Flapen Score

Shipping Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Shipping Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shipping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Shipping Paper 172K times last year and spent an estimated $336K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
10.6%
Market size, estimated
$336Ka year
Peak month
November2.4× the quietest month
Top search term
shipping paper63K searches a year

02 · Price

A sale here is worth $18.38.

Listings sell for $18.38 on average, from $6.02 to $51.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.38 that is $9K to $14K a year per listing.

Average price
$18.38inside the $15 to $100 sweet spot
Price range
$6.02–$51.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Paper & Paper Crafts. It carries 5,396 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#17in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,396per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shipping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

39

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

20%

  • Brand 125%
  • Brand 216%
  • Brand 313%
  • Brand 413%
  • Brand 510%
  • Brand 64%

Demand

Shipping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Shipping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shipping paper63K/yr
  • packaging paper34K/yr
  • packing paper for shipping34K/yr
  • packaging paper for shipping12K/yr
  • paper wrap for packing10K/yr
  • shipping wrapping paper6K/yr
  • package paper6K/yr
  • paper packaging3K/yr
  • package paper for shipping3K/yr
  • package wrapping paper for shipping2K/yr

Reviews and returns

What reviews say buyers love and hate about Shipping Paper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Not the right size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shipping Paper questions

Answered from the same tracked data.