shipping paper
Worth a lookShows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$6.02–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 172K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,396.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, shipping paper is a $336K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
shipping paper market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $368K–$460K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
39
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
20%
- Bryco Goods25%
- PH PERKHOMY16%
- Elementree13%
- Shinok13%
- Vanhench10%
- Purple Papers4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.4×
Top shipping paper search terms
- shipping paper63K/yr
- packaging paper34K/yr
- packing paper for shipping34K/yr
- packaging paper for shipping12K/yr
- paper wrap for packing10K/yr
- shipping wrapping paper6K/yr
- package paper6K/yr
- paper packaging3K/yr
- package paper for shipping3K/yr
- package wrapping paper for shipping2K/yr
Top shipping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)
Shinok$10.004.6★1,692 rev
Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner
Bryco Goods$16.944.7★33,466 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
Elementree Brown Packing Paper Sheets for Moving & Shipping - 1500 Count (1375 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00919)
Elementree$34.944.7★385 rev
Newest
by launch date
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.60385 rev
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.301,614 rev
Honeycomb Packing Paper 12 x 150ft with Rope & 20 Fragile Stickers|Shipping & Moving Supplies|Small Business Packaging Supplies|Eco Friendly Bubble Wrap Packing Boxes for Moving Certified FSC C204227
Lockwrap$14.971,885 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.541,424 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.02974 rev
Trending
90-day click momentumElementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.604.7★
Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA
Bryco Goods$8.424.8★
Honeycomb Packing Paper 12 inch x 200 ft Bubble Cushioning Wrap for Packing Moving Products Gifts Wrapping Paper Recyclable and Biodegradable Shipping Packing Materials with 20 Fragile Sticker Labels
Besitek$17.324.5★
100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)
Shinok$10.004.6★
Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner
Bryco Goods$16.944.7★
What buyers say about shipping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“Excellent paper”
“Gets the job done”
“Comes in handy”
“The size really came in handy”
“hold up well”
“Sheets are thick, easy to use and shape, durable”
“It is very sturdy”
“Does the job”
What buyers complain about
“Not the right size”
“fairly thin material”
“it's obvious the paper needs to be much thicker”
“It's a very small amount for the price”
“Picture is very deceiving”
“Cheap”
“Unpleasant odor”
“Not heavy duty”
“rips very easy”
“Doesn't have cushioning”
Top return reasons
Common questions
- Is shipping paper profitable to sell on Amazon United States?
- The niche generates $336K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the shipping paper niche?
- 19 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in shipping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 1.7%.
- When does demand for shipping paper peak?
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the shipping paper niche?
- Listings span $6.02–$51.49; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 5,396 reviews — the moat a new listing must climb.