Shea Butter Soap Base

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

4.7%

Market size, estimated

$86Ka year

Peak month

December1.8× the quietest month

Top search term

shea butter soap base63K searches a year

Listings sell for $21.86 on average, from $8.51 to $41.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.86 that is $2K to $5K a year per listing.

Average price

$21.86inside the $15 to $100 sweet spot

Price range

$8.51–$41.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #183 within Soap Making. It carries 1,621 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#183in Soap Making

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,621per listing

Listings tracked

25

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months