shape stencils
Worth a lookShows low returns (1.0%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good943.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.51–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, shape stencils is a $62K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
shape stencils market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #393
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.5%
- Avg brand age
- 37 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
82
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
39%
Top 20: 73%
Open market
52%
- Tamaki10%
- Tenare9%
- BetyBedy9%
- Angrox9%
- IPXEAD6%
- Nicpro5%
Demand
Weekly Amazon search volume, last 31 weeks — -12.3% search growth over the last 90 days.Top shape stencils search terms
- geometric stencils25K/yr
- shape stencils27K/yr
- template19K/yr
- drawing templates16K/yr
- drafting stencils12K/yr
- drafting templates12K/yr
- stencils shapes6K/yr
- drawing templates for artists4K/yr
- shape stencils for drawing5K/yr
- stencil shapes5K/yr
Top shape stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Pieces Geometric Stencils Template Set for Kids Children Simple Drawing Stencils Colorful Art Painting Template for Toddlers Preschooler Learning Tool (Cute Colors 4.9 x 5.1 Inch)
Tenare$6.844.4★674 rev
11PCS Geometric Drawings Templates Drafting Stencils Measuring Tools BetyBedy Plastic Clear Green Ruler Shapes with a Zipper Bags for Architecture Office Studying Designing and Building
BetyBedy$12.054.7★1,457 rev
Angrox Geometric Drawings Templates Measuring Geometry Rulers 15 Pcs with 1 Pack File Bag for Design School Studying Office Building
Angrox$15.734.6★1,020 rev
Tamaki Circle Template Measuring Geometry Ruler Geometric Drawings Stencils Rulers Scale Drafting Digital Drawing Set for Office and School Building Formwork Drawings Templates 2 Pack
Tamaki$5.974.7★703 rev
15PCS Geometric Drawings Templates Measuring Geometry Rulers Drafting Stencils Measuring Tools
IPXEAD$12.604.7★130 rev
Newest
by launch date
3PCS Circle TemplatePlastic Circle Stencils Geometric Circle Template for Drawing Elliptical for Stencil Ruler School Office SuppliesGreen
cncicxk$5.1074 rev
15PCS Geometric Drawings Templates Measuring Geometry Rulers Drafting Stencils Measuring Tools
IPXEAD$12.60130 rev
16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting
Felixcraft$9.80332 rev
12 Pcs Drawing Stencil Geometric Stencils Circle Square Heart Star Template Set for Painting Basic Shape Tracing Stencils Simple Drawing Stencils for Classroom Painting DIY Craft
SynHHergyx$6.9144 rev
15PCS Geometric Drawings Templates Transparent Green Plastic Ruler Drafting Stencils Measuring Tools Measuring Geometry Rulers for Office Studying
DSUWAZU$12.94135 rev
Trending
90-day click momentum15PCS Geometric Drawings Templates Measuring Geometry Rulers Drafting Stencils Measuring Tools
IPXEAD$12.604.7★
3PCS Circle TemplatePlastic Circle Stencils Geometric Circle Template for Drawing Elliptical for Stencil Ruler School Office SuppliesGreen
cncicxk$5.104.4★
12 Pcs Drawing Stencil Geometric Stencils Circle Square Heart Star Template Set for Painting Basic Shape Tracing Stencils Simple Drawing Stencils for Classroom Painting DIY Craft
SynHHergyx$6.914.8★
Tamaki Circle Template Circle Round Stencil Templates for Drafting for Office and School Building Formwork Drawings Templates Large and Small Size 3 Pack
Tamaki$6.964.7★
Nicpro 21PCS Professional Drafting Tools & Geometry Set with Case Architect Compass & Protractor Set Metal Pencils Pens Scale Ruler Metal Ruler 5 Drawing Templates for Interior House Plan Design
Nicpro$25.254.7★
What buyers say about shape stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Exactly as pictured”
“Great value for the money”
“Love the designs”
“So handy”
“Good size”
“Good sturdy plastic/nice little template”
“Perfect for drawing”
“Good variety of circle shapes”
“The box its stored in is nice thick quality”
What buyers complain about
“Very small”
“Low quality”
“Too thick”
“Kind of flimsy”
“I know its also typical of cheap plastic”
“I don't know the accuracy of any of the proposed measurements in the tools”
“they bend easily”
“I broke several graphite leads because it constantly shifts on the paper”
“break easily”
“Thin”
Top return reasons
Common questions
- Is shape stencils profitable to sell on Amazon United States?
- The niche generates $62K/yr across 52 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shape stencils niche?
- 44 brands and 82 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in shape stencils?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.
- What does it cost to enter the shape stencils niche?
- Listings span $4.51–$29.11; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 943 reviews — the moat a new listing must climb.