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Sfx Makeup

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 0.7% of searches, so Sfx Makeup is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$51K/yr336K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
28%top-5 click share · 26 brands · 86 sellers

Flapen Score

Sfx Makeup against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sfx Makeup is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sfx Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Sfx Makeup 336K times last year and spent an estimated $51K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
0.7%
Market size, estimated
$51Ka year
Peak month
October13.6× the quietest month
Top search term
sfx makeup106K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $3.37 to $148.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.10 that is $2K to $5K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$3.37–$148.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #267 within Face Painting. It carries 4,541 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#267in Face Painting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,541per listing
Listings tracked
63

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sfx Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

86

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

28%

Top 20: 68%

Open market

36%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Sfx Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMayAug

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.6×

Search terms

Top Sfx Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sfx makeup106K/yr
  • special effects makeup34K/yr
  • clown makeup kit50K/yr
  • stage makeup37K/yr
  • fx makeup22K/yr
  • horror makeup8K/yr
  • theatrical makeup9K/yr
  • halloween make up for adults11K/yr
  • fx makeup kit10K/yr
  • clown make up9K/yr

Reviews and returns

What reviews say buyers love and hate about Sfx Makeup

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
10%of negative reviews mention “Color”
1.1%of orders come back
“Color didnt match”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sfx Makeup questions

Answered from the same tracked data.