Sewing Supplies
MaybeShoppers spend an estimated $2.7M a year here. But buyers convert on only 1.6% of searches, so Sewing Supplies is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 4662
- Market size
- $2.7M/yr13.4M searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 31%top-5 click share · 44 brands · 144 sellers
Flapen Score
Sewing Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sewing Supplies is stronger. Inside it, weaker.
Market
The Sewing Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Sewing Supplies 13.4M times last year and spent an estimated $2.7M. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 13.4M
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $2.7Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- fabric2.9M searches a year
02 · Price
A sale here is worth $12.96.
Listings sell for $12.96 on average, from $4.04 to $37.50. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $12.96 that is $39K to $52K a year per listing.
- Average price
- $12.96under the $15 to $100 sweet spot
- Price range
- $4.04–$37.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $39K–$52K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,190 within Fabric. It carries 6,516 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #2,190in Fabric
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,516per listing
- Listings tracked
- 56
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sewing Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
144
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
31%
Top 20: 69%
Open market
56%
- Brand 111%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Sewing Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Sewing Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fabric2.9M/yr
- sewing supplies4.2M/yr
- sewing1.1M/yr
- quilting supplies1.3M/yr
- sewing patterns575K/yr
- quilting359K/yr
- sewing products361K/yr
- sewing accessories350K/yr
- quilting fabric356K/yr
- quilting supplies clearance331K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Supplies
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Supplies questions
Answered from the same tracked data.









