Sewing Machines
FailBuyers convert on only 1.2% of searches, so Sewing Machines is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $25.3M/yr13.0M searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 69 sellers
Flapen Score
Sewing Machines against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sewing Machines is stronger. Inside it, weaker.
Market
The Sewing Machines market on Amazon at a glance
Shoppers on Amazon United States searched for Sewing Machines 13.0M times last year and spent an estimated $25.3M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.3M a year.
- Searches, last 12 months
- 13.0M
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $25.3Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- sewing machine8.0M searches a year
02 · Price
A sale here is worth $167.46.
Listings sell for $167.46 on average, from $31.31 to $527.05. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $167.46 that is $837K to $1.0M a year per listing.
- Average price
- $167.46above the $15 to $100 sweet spot
- Price range
- $31.31–$527.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $837K–$1.0M
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #43 within Sewing Machines. It carries 5,968 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 0.8%
- Average rank
- #43in Sewing Machines
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 5,968per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sewing Machines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
69
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
6%
- Brand 148%
- Brand 230%
- Brand 37%
- Brand 46%
- Brand 52%
- Brand 61%
- Open — no brand owns it (5 brands, 6%)
Demand
Sewing Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Sewing Machines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing machine8.0M/yr
- brother sewing machine900K/yr
- singer sewing machine793K/yr
- maquina de coser684K/yr
- sewing machine for beginners726K/yr
- sewing machines399K/yr
- singer heavy duty sewing machine258K/yr
- maquina de coser singer175K/yr
- heavy duty sewing machine191K/yr
- beginner sewing machine180K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machines
We read the reviews and the return reasons for every product selling here.
“Not functioning”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machines questions
Answered from the same tracked data.









