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Sewing Machines

Fail

Buyers convert on only 1.2% of searches, so Sewing Machines is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$25.3M/yr13.0M searches / yr
90-day growth
-3.8%search demand this quarter
Competition
48%top-5 click share · 11 brands · 69 sellers

Flapen Score

Sewing Machines against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sewing Machines is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machines market on Amazon at a glance

Shoppers on Amazon United States searched for Sewing Machines 13.0M times last year and spent an estimated $25.3M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 13.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.3M a year.

Searches, last 12 months
13.0M
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.2%
Market size, estimated
$25.3Ma year
Peak month
December1.8× the quietest month
Top search term
sewing machine8.0M searches a year

02 · Price

A sale here is worth $167.46.

Listings sell for $167.46 on average, from $31.31 to $527.05. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $167.46 that is $837K to $1.0M a year per listing.

Average price
$167.46above the $15 to $100 sweet spot
Price range
$31.31–$527.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$837K–$1.0M
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #43 within Sewing Machines. It carries 5,968 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
0.8%
Average rank
#43in Sewing Machines
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
5,968per listing
Listings tracked
34

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sewing Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

69

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

6%

  • Brand 148%
  • Brand 230%
  • Brand 37%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 6%)

Demand

Sewing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Sewing Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing machine8.0M/yr
  • brother sewing machine900K/yr
  • singer sewing machine793K/yr
  • maquina de coser684K/yr
  • sewing machine for beginners726K/yr
  • sewing machines399K/yr
  • singer heavy duty sewing machine258K/yr
  • maquina de coser singer175K/yr
  • heavy duty sewing machine191K/yr
  • beginner sewing machine180K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Machines

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
5.9%of orders come back
“Not functioning”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sewing Machines questions

Answered from the same tracked data.