sewing machine needles
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good$556K$556K/yr · 567K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.58–$21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,399.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sewing machine needles is a $556K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sewing machine needles market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $526K–$702K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
46
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
15%
- kidoom27%
- SCHMETZ18%
- HLARTNET13%
- SEWPASAM11%
- AXOTEY10%
- SINGER7%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sewing machine needles search terms
- sewing machine needles301K/yr
- brother sewing machine needles68K/yr
- universal sewing machine needles32K/yr
- agujas de coser a maquina25K/yr
- sewing machine needle19K/yr
- sewing needles machine19K/yr
- kenmore sewing machine needles16K/yr
- sewing machine needles universal15K/yr
- brother sewing needles8K/yr
- sewing machine needles variety pack7K/yr
Top sewing machine needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sewing Machine Needles 50 PCS Universal Sewing Machine Needle Compatible with Singer Brother Janome Varmax Sizes HAX1 65/9 75/11 90/14 100/16 110/18 (50 PCS)
kidoom$5.974.6★6,408 rev
30PCS Universal Sewing Machine Needles - Sizes 90/14 100/16 110/18 Heavy Duty Sewing Machine Needle for Thick Fabric Including Canvas Leather Embroidery Jeans
HLARTNET$9.044.6★669 rev
20 Schmetz Universal Sewing Machine Needles - Assorted Sizes - 2 Cards
SCHMETZ$13.394.8★1,194 rev
50PCS Sewing Machine Needles Universal Sewing Machine Needle for Singer Brother Janome Varmax Needles for Sewing Machine with Sizes HAX1 65/9 75/11 90/14 100/16 110/18
SEWPASAM$5.494.7★4,469 rev
50 Pcs Universal Sewing Machine Needles HAX1 (65/9 75/11 90/14 100/16 and Heavy Duty 110/18) Ideal for Various Fabrics Compatible with Singer Brother Janome and Most Home Sewing Machine Brands
AXOTEY$5.454.6★3,132 rev
Newest
by launch date
Sewing Machine Needle - 50pcs Universal Heavy Duty Quilting Sewing Machines Needles Kit (Size 65/9 75/11 90/14 100/16 110/18) with 3 Spools 1 Tape Measure and 3 Needle Threaders
CllyCnny$10.0321 rev
30 Pcs Universal Sewing Machine Needles Suitable for Singer Brother Janome Sewing Machines Sizes 9 11 14 16 18 Bright Color Regular Point Sewing Needles
AUGHOA$7.7367 rev
50PCS Sewing Machine Needles Universal Sewing Machine Needle for Singer Brother Janome Varmax Needles for Sewing Machine with Sizes HAX1 65/9 75/11 90/14 100/16 110/18
SEWPASAM$5.494,469 rev
BZHYZKX Universal Sewing Machine Needles - 50 PCS Size 100/16 Heavy Duty Sewing Machine Needles for Leather Jeans Canvas Heavy Fabrics Compatible with Home Sewing Machine
BZHYZKX$8.00128 rev
50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine
HLARTNET$8.96674 rev
Trending
90-day click momentumSewing Machine Needle - 50pcs Universal Heavy Duty Quilting Sewing Machines Needles Kit (Size 65/9 75/11 90/14 100/16 110/18) with 3 Spools 1 Tape Measure and 3 Needle Threaders
CllyCnny$10.034.7★
30PCS Universal Sewing Machine Needles - Sizes 90/14 100/16 110/18 Heavy Duty Sewing Machine Needle for Thick Fabric Including Canvas Leather Embroidery Jeans
HLARTNET$9.044.6★
30 Pcs Universal Sewing Machine Needles Suitable for Singer Brother Janome Sewing Machines Sizes 9 11 14 16 18 Bright Color Regular Point Sewing Needles
AUGHOA$7.734.3★
Singer 04801 Universal Heavy Duty Sewing Machine Needles 5-Count
SINGER$7.244.8★
50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine
HLARTNET$8.964.7★
What buyers say about sewing machine needles
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Fair Price”
“As advertised”
“Exactly as shown, fits perfectly”
“I had perfect stitches”
“There are no breaks”
“I like the different colors”
“Handy”
“they look very sturdy”
“The needles are great for thicker material”
What buyers complain about
“Bad Quality”
“Break easily”
“Sized wrong”
“not compatible”
“NOT Heavy Duty”
“Cheap”
“Skipped stitches”
“they work horribly now”
“while they do fit the machines fine they cause them to jam”
“The photo doesnt even do justice for how bent they are”
Top return reasons
Common questions
- Is sewing machine needles profitable to sell on Amazon United States?
- The niche generates $556K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the sewing machine needles niche?
- 13 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sewing machine needles?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- When does demand for sewing machine needles peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sewing machine needles niche?
- Listings span $3.58–$21.54; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.