Sewing Machine Needles
FailThe products selling today already average 4.7★, so Sewing Machine Needles is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $556K/yr567K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 46 sellers
Flapen Score
Sewing Machine Needles against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sewing Machine Needles is stronger. Inside it, weaker.
Market
The Sewing Machine Needles market on Amazon at a glance
Shoppers on Amazon United States searched for Sewing Machine Needles 567K times last year and spent an estimated $556K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.
- Searches, last 12 months
- 567K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $556Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sewing machine needles301K searches a year
02 · Price
A sale here is worth $8.77.
Listings sell for $8.77 on average, from $3.58 to $21.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $8.77 that is $26K to $35K a year per listing.
- Average price
- $8.77under the $15 to $100 sweet spot
- Price range
- $3.58–$21.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Sewing Notions & Supplies. It carries 3,399 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Sewing Notions & Supplies
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,399per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sewing Machine Needles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
46
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
15%
- Brand 127%
- Brand 218%
- Brand 313%
- Brand 411%
- Brand 510%
- Brand 67%
- Open — no brand owns it (7 brands, 15%)
Demand
Sewing Machine Needles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sewing Machine Needles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing machine needles301K/yr
- brother sewing machine needles68K/yr
- universal sewing machine needles32K/yr
- agujas de coser a maquina25K/yr
- sewing machine needle19K/yr
- sewing needles machine19K/yr
- kenmore sewing machine needles16K/yr
- sewing machine needles universal15K/yr
- brother sewing needles8K/yr
- sewing machine needles variety pack7K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine Needles
We read the reviews and the return reasons for every product selling here.
“Bad Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine Needles questions
Answered from the same tracked data.









