Sewing Awl

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

6.1%

Market size, estimated

$165Ka year

Peak month

January1.5× the quietest month

Top search term

sewing awl51K searches a year

Listings sell for $15.68 on average, from $5.38 to $29.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.68 that is $4K to $8K a year per listing.

Average price

$15.68inside the $15 to $100 sweet spot

Price range

$5.38–$29.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #35 within Sewing Notions & Supplies. It carries 1,055 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#35in Sewing Notions & Supplies

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,055per listing

Listings tracked

22

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months