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Serger Sewing Machine

Fail

Buyers convert on only 0.7% of searches, so Serger Sewing Machine is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$1.6M/yr941K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
71%top-5 click share · 9 brands · 27 sellers

Flapen Score

Serger Sewing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Serger Sewing Machine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serger Sewing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Serger Sewing Machine 941K times last year and spent an estimated $1.6M. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
941K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
0.7%
Market size, estimated
$1.6Ma year
Peak month
December1.5× the quietest month
Top search term
serger sewing machine332K searches a year

02 · Price

A sale here is worth $237.78.

Listings sell for $237.78 on average, from $62.35 to $306.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $237.78 that is $59K to $119K a year per listing.

Average price
$237.78above the $15 to $100 sweet spot
Price range
$62.35–$306.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$59K–$119K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #10 within Sergers & Overlock Machines. It carries 1,273 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
73%
Out of stock, average day
15.8%
Average rank
#10in Sergers & Overlock Machines
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,273per listing
Listings tracked
15

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Serger Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Brand 133%
  • Brand 231%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Serger Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Serger Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serger sewing machine332K/yr
  • serger204K/yr
  • overlock sewing machine76K/yr
  • serger machine63K/yr
  • brother serger43K/yr
  • surger30K/yr
  • singer serger20K/yr
  • overlock machine23K/yr
  • overlock18K/yr
  • sergers & overlock machines18K/yr

Reviews and returns

What reviews say buyers love and hate about Serger Sewing Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Instructions/User Manual/Troubleshooting”
5.7%of orders come back
“This product does NOT come with an instruction manual”
A buyer, on “Instructions/User Manual/Troubleshooting”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Serger Sewing Machine questions

Answered from the same tracked data.