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Seraphon

Fail

The top 5 brands take 100% of clicks, so Seraphon is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$65K/yr64K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
51%top-5 click share · 3 brands · 76 sellers

Flapen Score

Seraphon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Seraphon is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seraphon market on Amazon at a glance

Shoppers on Amazon United States searched for Seraphon 64K times last year and spent an estimated $65K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
1.4%
Market size, estimated
$65Ka year
Peak month
November4.7× the quietest month
Top search term
seraphon27K searches a year

02 · Price

A sale here is worth $75.20.

Listings sell for $75.20 on average, from $39.05 to $184.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $75.20 that is $0 to $8K a year per listing.

Average price
$75.20inside the $15 to $100 sweet spot
Price range
$39.05–$184.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #7,813 within Model & Hobby Building. It carries 44 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
89%
Out of stock, average day
3.5%
Average rank
#7,813in Model & Hobby Building
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
44per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Seraphon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 242%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Seraphon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Seraphon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seraphon27K/yr
  • age of sigmar seraphon9K/yr
  • seraphon age of sigmar11K/yr
  • warhammer age of sigmar seraphon5K/yr
  • warhammer seraphon6K/yr
  • warhammer lizardmen5K/yr

Reviews and returns

What reviews say buyers love and hate about Seraphon

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“This didn't have the correct parts to put them together”
A buyer, on “Assembly/Installation”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Seraphon questions

Answered from the same tracked data.