Is seraphon profitable to sell on Amazon United States?

The niche generates $65K/yr across 19 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).

How competitive is the seraphon niche?

3 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in seraphon?

Top complaints mined from reviews: Assembly/Installation, Product Condition. The return rate is 1.3%.

When does demand for seraphon peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the seraphon niche?

Listings span $39.05–$184.95; the average listing price is $75.20 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.

seraphon

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible43.53

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$75.20

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$39.05–$184.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$65K

$65K/yr · 64K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, seraphon is a $65K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

seraphon market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $75K–$94K; units × avg price
Conversion rate: 1.4%
Avg BSR: #7,813
Page quality: 0%
Prime: 89%
Sponsored: 32%
Out of stock: 3.5%
Avg brand age: 46 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

Games Workshop55%
Warhammer Age of Sigmar42%
SAS3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top seraphon search terms

seraphon27K/yr -2.6%2.1% conv.
age of sigmar seraphon9K/yr +29.5%1.1% conv.
seraphon age of sigmar11K/yr -3.2%1.4% conv.
warhammer age of sigmar seraphon5K/yr +35.2%0.6% conv.
warhammer seraphon6K/yr -1.8%1.4% conv.
warhammer lizardmen5K/yr -10.4%0.2% conv.

All search terms

Top seraphon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers

Games Workshop$125.274.0★15 rev

Games Workshop Warhammer AoS - Spearhead Seraphon

Games Workshop$123.574.8★44 rev

Warhammer Age of Sigmar Games Workshop Seraphon: Aggradon Lancers

Warhammer Age of Sigmar$54.184.8★48 rev

Games Workshop - Warhammer - Age of Sigmar - Seraphon: Saurus Scar-Veteran On Aggradon

Warhammer Age of Sigmar$50.765.0★35 rev

Games Workshop Saurus Warriors

Warhammer Age of Sigmar$54.935.0★20 rev

Newest

by launch date

Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers

Games Workshop$125.2715 rev

1y ago

Warhammer Underworlds: The Jaws of Itzl

Games Workshop$39.0521 rev

1y ago

Games Workshop Warhammer AoS - Spearhead Seraphon

Games Workshop$123.5744 rev

2y ago

Warhammer Age of Sigmar Games Workshop Seraphon: Aggradon Lancers

Warhammer Age of Sigmar$54.1848 rev

3y ago

Games Workshop - Warhammer - Age of Sigmar - Seraphon: Saurus Scar-Veteran On Aggradon

Warhammer Age of Sigmar$50.7635 rev

3y ago

What buyers say about seraphon

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product50%

“Good as advertised”

Collectibles25%

“Great addition to my sigmar collection”

Value For Money13%

“I'd say it's a good deal”

Suitability Beginner13%

“Definitely a must buy for your starter army needs”

What buyers complain about

Assembly/Installation50%

“This didn't have the correct parts to put them together”

Product Condition50%

“indicating that it was used rather than new as advertised”

Top return reasons

Value For Money75%

Defective Material/Parts25%

Common questions

Is seraphon profitable to sell on Amazon United States?: The niche generates $65K/yr across 19 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).
How competitive is the seraphon niche?: 3 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in seraphon?: Top complaints mined from reviews: Assembly/Installation, Product Condition. The return rate is 1.3%.
When does demand for seraphon peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the seraphon niche?: Listings span $39.05–$184.95; the average listing price is $75.20 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.