Is sequins profitable to sell on Amazon United States?

The niche generates $297K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).

How competitive is the sequins niche?

19 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in sequins?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 0.8%.

When does demand for sequins peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the sequins niche?

Listings span $4.91–$16.08; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.

sequins

Skip it

Prices mostly outside the sweet spot ($4.91–$16.08) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,140.37

avg incumbent reviews — the moat a new listing must climb

Market size

Good$297K

$297K/yr · 621K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.48

avg listing price — sweet spot $15–$100

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.91–$16.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sequins is a $297K/yr Amazon United States market (621K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sequins market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $237K–$284K; units × avg price
Conversion rate: 5.1%
Avg BSR: #382
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.9%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

28%

Dingion21%
DIYASY21%
MYDBUYSOME9%
Linwulte9%
SUNNYCLUE9%
TINKRSTUFF4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top sequins search terms

sequins283K/yr +3.8%0.9% conv.
sequins for crafts161K/yr -26.1%1.2% conv.
large sequins26K/yr +27.4%0.5% conv.
sequins for sewing17K/yr -17.8%0.3% conv.
lentejuelas para manualidades17K/yr -17.4%0.2% conv.
flat sequins11K/yr +7.5%0.3% conv.
lentejuelas11K/yr +12.2%0.4% conv.
large sequins for crafts12K/yr -15.4%1.2% conv.
iridescent sequins10K/yr +8.4%0.0% conv.
lentejuelas para bordar en tela9K/yr -0.1%0.1% conv.

All search terms

Top sequins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dingion 40000 Pieces Bulk Sequins for Craft Holiday 6 mm DIY Sequins Loose Sequin for Jewelry Craft Making with Plastic Box 160 Grams(Simple Color)

Dingion$11.064.8★219 rev

MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids

MYDBUYSOME$9.444.8★1,819 rev

Holographic Chunky and Fine Glitter Mix 45 Colors Festival Sequins & Powder Iridescent Flakes Cosmetic Face Body Eye Hair Nail Art Resin Tumbler Loose Glitter

Linwulte$12.134.6★1,711 rev

SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies

SUNNYCLUE$8.154.6★12 rev

DIYASY 45000 Pcs Mini 4MM Sequins for Crafts 24 Colors Round Cup Embroidery Sequins with Hole

DIYASY$9.434.8★222 rev

Newest

by launch date

300 Pcs Glitter Flower Sequins Mixed Colors Loose Crafting Embellishments for Sewing Wedding Decoration Christmas Clothes Jewelry Making

SelHeng$4.910 rev

3mo ago

BDS-HOME 24colors Loose Cup Sequins 6MM Bulk Spangles Colorful Round Embroidery Sequins with Holes for DIY Craft Sewing Nail Art Festival Costume Decoration

BDS-HOME$9.3911 rev

1y ago

MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations

MARFOREVER$6.60122 rev

1y ago

SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies

SUNNYCLUE$8.1512 rev

1y ago

34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art

TINKRSTUFF$14.064,612 rev

2y ago

What buyers say about sequins

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Great assortment of colors”

Quality-Overall13%

“Good variety”

Adhesion/Stickiness11%

“sticks good”

Value For Money10%

“Great value”

Ease Of Use10%

“Easy to Use”

Brightness/Shine/Glow8%

“Perfect amount of sparkle”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Great size to pack on the go”

Gifting Purpose3%

“Great gift”

Durability2%

“Pieces are high quality and durable and stay on for a long time”

What buyers complain about

Size-Overall19%

“These are small”

Adhesion/Stickiness15%

“Do not stick”

Color8%

“color is inconsistent”

Smell7%

“THEY STINK”

Advertised Vs Actual Product6%

“FALSE ADVERTISING”

Brightness/Shine/Glow4%

“Glitter very where”

Ease Of Use3%

“Container can't close properly”

Leak-Proof2%

“Glue leaked”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Durability2%

“however the tweezers broke on the second use”

Top return reasons

Size-Overall50%

Adhesion/Stickiness12%

Color9%

Advertised Vs Actual Product7%

Value For Money5%

Quality-Overall3%

Defective Material/Parts3%

Leak-Proof2%

Brightness/Shine/Glow1%

Functionality-Overall1%

Common questions

Is sequins profitable to sell on Amazon United States?: The niche generates $297K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
How competitive is the sequins niche?: 19 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in sequins?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 0.8%.
When does demand for sequins peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the sequins niche?: Listings span $4.91–$16.08; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.

sequins

sequins market data

Competition & brand share

Demand & seasonality

Top sequins search terms

Top sequins products on Amazon

Top sellers

Newest

Trending

What buyers say about sequins

What buyers love

What buyers complain about

Top return reasons

Common questions

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