Skip to content

Sequins

Fail

Prices span $4.91–$16.08, mostly outside the sweet spot, so Sequins is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$297K/yr621K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
55%top-5 click share · 19 brands · 25 sellers

Flapen Score

Sequins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sequins is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequins market on Amazon at a glance

Shoppers on Amazon United States searched for Sequins 621K times last year and spent an estimated $297K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
5.1%
Market size, estimated
$297Ka year
Peak month
December3.2× the quietest month
Top search term
sequins283K searches a year

02 · Price

A sale here is worth $9.48.

Listings sell for $9.48 on average, from $4.91 to $16.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.48 that is $7K to $9K a year per listing.

Average price
$9.48under the $15 to $100 sweet spot
Price range
$4.91–$16.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #382 within Trim & Embellishments. It carries 1,140 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#382in Trim & Embellishments
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,140per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sequins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

28%

  • Brand 121%
  • Brand 221%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Sequins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Sequins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequins283K/yr
  • sequins for crafts161K/yr
  • large sequins26K/yr
  • sequins for sewing17K/yr
  • lentejuelas para manualidades17K/yr
  • flat sequins11K/yr
  • lentejuelas11K/yr
  • large sequins for crafts12K/yr
  • iridescent sequins10K/yr
  • lentejuelas para bordar en tela9K/yr

Reviews and returns

What reviews say buyers love and hate about Sequins

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
19%of negative reviews mention “Size-Overall”
0.8%of orders come back
“These are small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sequins questions

Answered from the same tracked data.