Sequins
FailPrices span $4.91–$16.08, mostly outside the sweet spot, so Sequins is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $297K/yr621K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 25 sellers
Flapen Score
Sequins against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sequins is stronger. Inside it, weaker.
Market
The Sequins market on Amazon at a glance
Shoppers on Amazon United States searched for Sequins 621K times last year and spent an estimated $297K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $297Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- sequins283K searches a year
02 · Price
A sale here is worth $9.48.
Listings sell for $9.48 on average, from $4.91 to $16.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.48 that is $7K to $9K a year per listing.
- Average price
- $9.48under the $15 to $100 sweet spot
- Price range
- $4.91–$16.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #382 within Trim & Embellishments. It carries 1,140 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #382in Trim & Embellishments
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,140per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sequins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dingion 40000 Pieces Bulk Sequins for Craft Holiday 6 mm DIY Sequins Loose Sequin for Jewelry Craft Making with Plastic Box 160 Grams(Simple Color)
- Price
- $11.06
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 4y ago

MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 1,819
- Age
- 3y ago

Holographic Chunky and Fine Glitter Mix 45 Colors Festival Sequins & Powder Iridescent Flakes Cosmetic Face Body Eye Hair Nail Art Resin Tumbler Loose Glitter
- Price
- $12.13
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 3y ago

SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies
- Price
- $8.15
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

DIYASY 45000 Pcs Mini 4MM Sequins for Crafts 24 Colors Round Cup Embroidery Sequins with Hole
- Price
- $9.43
- Rating
- 4.8/5
- Reviews
- 222
- Age
- 3y ago
Trending
estimated 90-day click momentum
300 Pcs Glitter Flower Sequins Mixed Colors Loose Crafting Embellishments for Sewing Wedding Decoration Christmas Clothes Jewelry Making
- Price
- $4.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

John Bead Sequins and Beads Kit APX 81g Mix 10 Types Green Palette
- Price
- $10.63
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 2y ago

34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
- Price
- $14.06
- Rating
- 4.8/5
- Reviews
- 4,612
- Age
- 2y ago

SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies
- Price
- $8.15
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

MECCANIXITY Loose Sequins 4MM Glitter Sequins 3000Pcs Cup Sequins Embroidery Sequins for Jewelry Making Crafts Sewing Transparent
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2y ago
Newest
by launch date
300 Pcs Glitter Flower Sequins Mixed Colors Loose Crafting Embellishments for Sewing Wedding Decoration Christmas Clothes Jewelry Making
- Price
- $4.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

BDS-HOME 24colors Loose Cup Sequins 6MM Bulk Spangles Colorful Round Embroidery Sequins with Holes for DIY Craft Sewing Nail Art Festival Costume Decoration
- Price
- $9.39
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations
- Price
- $6.60
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago

SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies
- Price
- $8.15
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
- Price
- $14.06
- Rating
- 4.8/5
- Reviews
- 4,612
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
25
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
28%
- Dingion21%
- DIYASY21%
- MYDBUYSOME9%
- Linwulte9%
- SUNNYCLUE9%
- TINKRSTUFF4%
Demand
Sequins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Sequins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sequins283K/yr
- sequins for crafts161K/yr
- large sequins26K/yr
- sequins for sewing17K/yr
- lentejuelas para manualidades17K/yr
- flat sequins11K/yr
- lentejuelas11K/yr
- large sequins for crafts12K/yr
- iridescent sequins10K/yr
- lentejuelas para bordar en tela9K/yr
Reviews and returns
What reviews say buyers love and hate about Sequins
We read the reviews and the return reasons for every product selling here.
“These are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sequins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









