sequin fabric
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$182K$182K/yr · 287K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Review moat
Bad11,611.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.41–$11.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sequin fabric is a $182K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sequin fabric market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $118K–$157K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.3%
- Avg brand age
- 43 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Aleene's85%
- FITTDYHE8%
- VACVELT7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sequin fabric search terms
- sequin fabric76K/yr
- aleenes fabric fusion36K/yr
- glitter fabric34K/yr
- sequin fabric by the yard32K/yr
- fabric fusion19K/yr
- fabric fusion glue17K/yr
- aleenes fabric glue14K/yr
- sparkly fabric11K/yr
- aleenes super fabric adhesive6K/yr
- sparkle fabric8K/yr
Top sequin fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleenes Fabric Fusion Glue 4 oz Permanent and Washable Adhesive No-Sew Fabric Glue for Clothing Denim Polyester Cotton Flannel Materials Dries Flexible
Aleene's$6.044.2★29,476 rev
Aleenes Fabric Fusion Glue .66 oz 3-Pack Permanent and Washable Adhesive Dries Flexible Strong Bond on Fabrics Clothing Denim Polyester Cotton Flannel Materials
Aleene's$5.414.1★3,450 rev
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton
FITTDYHE$9.564.5★6,850 rev
Aleenes Fabric Fusion Glue 8 fl oz Permanent and Washable Adhesive No-Sew Fabric Glue for Clothing Denim Polyester Cotton Flannel Materials Dries Flexible
Aleene's$11.254.2★29,476 rev
VACVELT Flip Sequin Fabric by The Yard Half Yard Reversible Sequin Fabric Turquoise + Purple Glitter Fabric Sparkly Mermaid Sequin Fabric for Graffiti Bridal Dress Wedding Decorations Sewing
VACVELT$7.464.2★209 rev
Newest
by launch dateFITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton
FITTDYHE$9.566,850 rev
VACVELT Flip Sequin Fabric by The Yard Half Yard Reversible Sequin Fabric Turquoise + Purple Glitter Fabric Sparkly Mermaid Sequin Fabric for Graffiti Bridal Dress Wedding Decorations Sewing
VACVELT$7.46209 rev
VACVELT Flip Sequin Fabric by The Yard Half Yard Reversible Sequin Fabric Rainbow + Silver Glitter Fabric Sparkly Mermaid Sequin Fabric for Graffiti Bridal Dress Wedding Decorations Sewing
VACVELT$7.51209 rev
Aleenes Fabric Fusion Glue .66 oz 3-Pack Permanent and Washable Adhesive Dries Flexible Strong Bond on Fabrics Clothing Denim Polyester Cotton Flannel Materials
Aleene's$5.413,450 rev
Aleenes Fabric Fusion Glue 8 fl oz Permanent and Washable Adhesive No-Sew Fabric Glue for Clothing Denim Polyester Cotton Flannel Materials Dries Flexible
Aleene's$11.2529,476 rev
Trending
90-day click momentumVACVELT Flip Sequin Fabric by The Yard Half Yard Reversible Sequin Fabric Rainbow + Silver Glitter Fabric Sparkly Mermaid Sequin Fabric for Graffiti Bridal Dress Wedding Decorations Sewing
VACVELT$7.514.2★
Aleenes Fabric Fusion Glue 8 fl oz Permanent and Washable Adhesive No-Sew Fabric Glue for Clothing Denim Polyester Cotton Flannel Materials Dries Flexible
Aleene's$11.254.2★
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton
FITTDYHE$9.564.5★
Aleenes Fabric Fusion Glue .66 oz 3-Pack Permanent and Washable Adhesive Dries Flexible Strong Bond on Fabrics Clothing Denim Polyester Cotton Flannel Materials
Aleene's$5.414.1★
Aleenes Fabric Fusion Glue 4 oz Permanent and Washable Adhesive No-Sew Fabric Glue for Clothing Denim Polyester Cotton Flannel Materials Dries Flexible
Aleene's$6.044.2★
What buyers say about sequin fabric
What buyers praise and complain about, mined from review topics.What buyers love
“the adhesion is very strong”
“no complaints there”
“Easy to use”
“Excellent - effective”
“As Advertised”
“Very durable”
“Very strong”
“Good price”
“smell isn't bad”
“Not stingy to fabric”
What buyers complain about
“Did not stick”
“doesnt work very well when it does”
“caused a rip”
“Too hard to get out”
“strong smell”
“Disappointing Performance”
“it is $3 more expensive”
“The bond was still weak”
“Bleeds through fabric”
“Does not do exactly as described”
Top return reasons
Common questions
- Is sequin fabric profitable to sell on Amazon United States?
- The niche generates $182K/yr across 6 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the sequin fabric niche?
- 3 brands and 20 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sequin fabric?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 1.8%.
- When does demand for sequin fabric peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sequin fabric niche?
- Listings span $5.41–$11.25; the average listing price is $7.87 (sweet spot $15–$100). The average incumbent carries 11,612 reviews — the moat a new listing must climb.