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Self Healing Cutting Mat 36 X 48

Fail

The top 5 brands take 94% of clicks, so Self Healing Cutting Mat 36 X 48 is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$272K/yr96K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 51 sellers

Flapen Score

Self Healing Cutting Mat 36 X 48 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Self Healing Cutting Mat 36 X 48 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Healing Cutting Mat 36 X 48 market on Amazon at a glance

Shoppers on Amazon United States searched for Self Healing Cutting Mat 36 X 48 96K times last year and spent an estimated $272K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
5.3%
Market size, estimated
$272Ka year
Peak month
February2.0× the quietest month
Top search term
olfa cutting mat34K searches a year

02 · Price

A sale here is worth $53.60.

Listings sell for $53.60 on average, from $9.33 to $190.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $53.60 that is $13K to $27K a year per listing.

Average price
$53.60inside the $15 to $100 sweet spot
Price range
$9.33–$190.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$13K–$27K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Quilting. It carries 4,164 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Quilting
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,164per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Self Healing Cutting Mat 36 X 48 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

51

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Brand 163%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Self Healing Cutting Mat 36 X 48 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Self Healing Cutting Mat 36 X 48 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olfa cutting mat34K/yr
  • self healing cutting mat 36 x 4819K/yr
  • olfa cutting mat 24 x 365K/yr
  • extra large cutting mat for sewing5K/yr
  • 24 x 36 cutting mat4K/yr
  • olfa cutting mat 36 x 483K/yr
  • olfa mat3K/yr
  • olfa self healing cutting mat3K/yr
  • 24 x 36 cutting mat self healing4K/yr
  • large cutting mat for sewing 60x403K/yr

Reviews and returns

What reviews say buyers love and hate about Self Healing Cutting Mat 36 X 48

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.9%of orders come back
“wasn't in inches”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Self Healing Cutting Mat 36 X 48 questions

Answered from the same tracked data.