Self Hardening Clay
FailThe top 5 products take 100% of clicks, so Self Hardening Clay is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $203K/yr480K searches / yr
- 90-day growth
- +41.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 26 sellers
Flapen Score
Self Hardening Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Self Hardening Clay is stronger. Inside it, weaker.
Market
The Self Hardening Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Self Hardening Clay 480K times last year and spent an estimated $203K. All 2 brands take every click. Demand peaks in May–Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- +41.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $203Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- das238K searches a year
02 · Price
A sale here is worth $14.23.
Listings sell for $14.23 on average, from $10.24 to $20.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $14.23 that is $57K to $71K a year per listing.
- Average price
- $14.23under the $15 to $100 sweet spot
- Price range
- $10.24–$20.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $57K–$71K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Ceramics & Pottery. It carries 13,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Ceramics & Pottery
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 13,024per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Self Hardening Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DAS Modeling Clay Air Hardening White 2.2lb 1 Count
- Price
- $12.60
- Rating
- 4.6/5
- Reviews
- 43,806
- Age
- 19y ago

Prang Das Air Hardening Clay 1.1 Lb: White (387000)
- Price
- $10.24
- Rating
- 4.5/5
- Reviews
- 17,499
- Age
- 19y ago

DAS Air-Hardening Modeling Clay - Stone Air Dry Clay 2.2lb Block - Pliable Air Clay for Sculpting and Coating - Introductory Air Dry Modeling Clay for All Ages - Molding Clay for Sculpting and More
- Price
- $14.36
- Rating
- 4.7/5
- Reviews
- 2,352
- Age
- 6y ago

EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay Tools Kit Gloss Varnish
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago

100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago
Trending
estimated 90-day click momentum
Prang Das Air Hardening Clay 1.1 Lb: White (387000)
- Price
- $10.24
- Rating
- 4.5/5
- Reviews
- 17,499
- Age
- 19y ago

EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay Tools Kit Gloss Varnish
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago

DAS Modeling Clay Air Hardening White 2.2lb 1 Count
- Price
- $12.60
- Rating
- 4.6/5
- Reviews
- 43,806
- Age
- 19y ago

100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago

DAS Air-Hardening Modeling Clay - Stone Air Dry Clay 2.2lb Block - Pliable Air Clay for Sculpting and Coating - Introductory Air Dry Modeling Clay for All Ages - Molding Clay for Sculpting and More
- Price
- $14.36
- Rating
- 4.7/5
- Reviews
- 2,352
- Age
- 6y ago
Newest
by launch date
EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay Tools Kit Gloss Varnish
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago

100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago

DAS Air-Hardening Modeling Clay - Stone Air Dry Clay 2.2lb Block - Pliable Air Clay for Sculpting and Coating - Introductory Air Dry Modeling Clay for All Ages - Molding Clay for Sculpting and More
- Price
- $14.36
- Rating
- 4.7/5
- Reviews
- 2,352
- Age
- 6y ago

DAS Modeling Clay Air Hardening White 2.2lb 1 Count
- Price
- $12.60
- Rating
- 4.6/5
- Reviews
- 43,806
- Age
- 19y ago

Prang Das Air Hardening Clay 1.1 Lb: White (387000)
- Price
- $10.24
- Rating
- 4.5/5
- Reviews
- 17,499
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- DAS92%
- EIGTWEN8%
Demand
Self Hardening Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Self Hardening Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- das238K/yr
- das air dry clay75K/yr
- das clay51K/yr
- das clay air dry22K/yr
- das airdry clay10K/yr
- jovi air dry clay17K/yr
- sculpey air dry clay15K/yr
- das modeling clay9K/yr
- air dry clay das6K/yr
- das air hardening modeling clay7K/yr
Reviews and returns
What reviews say buyers love and hate about Self Hardening Clay
We read the reviews and the return reasons for every product selling here.
“Came dried out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Hardening Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









