Is Self Hardening Clay profitable to sell on Amazon United States?

Flapen scores Self Hardening Clay 38 out of 100 on Amazon United States, a Fail. Shoppers spend $203K a year across 5 tracked products. Search demand grew +41.7% in the last 90 days.

How competitive is the Self Hardening Clay niche on Amazon United States?

2 brands and 26 sellers compete in Self Hardening Clay on Amazon United States. The top 5 Self Hardening Clay products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Self Hardening Clay?

Self Hardening Clay buyers on Amazon United States complain most about Moist/Dry, Quality-Overall, and Hard Feel. An estimated 1.2% of orders come back.

When does demand for Self Hardening Clay peak?

Search demand for Self Hardening Clay on Amazon United States peaks in May–Aug, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Self Hardening Clay niche?

Self Hardening Clay sells for $14.23 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $10.24 to $20.30. The average product has 13,024 reviews, the count a new listing must catch up to.

Self Hardening Clay

Fail

The top 5 products take 100% of clicks, so Self Hardening Clay is a Fail.

Flapen Score: 38
38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size: $203K/yr480K searches / yr
90-day growth: +41.7%search demand this quarter
Competition: 100%top-5 click share · 2 brands · 26 sellers

Flapen Score

Self Hardening Clay against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Self Hardening Clay is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Self Hardening Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Self Hardening Clay 480K times last year and spent an estimated $203K. All 2 brands take every click. Demand peaks in May–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months: 480K
Growth, 90 days vs prior 90: +41.7%
Conversion, latest week: 3.0%
Market size, estimated: $203Ka year
Peak month: August2.1× the quietest month
Top search term: das238K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $10.24 to $20.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $14.23 that is $57K to $71K a year per listing.

Average price: $14.23under the $15 to $100 sweet spot
Price range: $10.24–$20.30
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $57K–$71K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Ceramics & Pottery. It carries 13,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #48in Ceramics & Pottery
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 13,024per listing
Listings tracked: 5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Self Hardening Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 192%
Brand 28%

Demand

Self Hardening Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Self Hardening Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

das238K/yr +107.5%0.2% conv.
das air dry clay75K/yr -8.9%8.2% conv.
das clay51K/yr +0.3%7.0% conv.
das clay air dry22K/yr -6.9%7.8% conv.
das airdry clay10K/yr +9.2%8.2% conv.
jovi air dry clay17K/yr -2.2%0.3% conv.
sculpey air dry clay15K/yr +8.3%0.9% conv.
das modeling clay9K/yr +17.6%7.4% conv.
air dry clay das6K/yr -2.2%7.3% conv.
das air hardening modeling clay7K/yr -32.6%10.0% conv.

Reviews and returns

What reviews say buyers love and hate about Self Hardening Clay

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”

16%of negative reviews mention “Moist/Dry”

1.2%of orders come back

“Came dried out”

A buyer, on “Moist/Dry”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Arts, Crafts & Sewing niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Self Hardening Clay questions

Answered from the same tracked data.

Categories