security patch
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Great147.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.20–$21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 139K searches
According to Flapen's Amazon United States niche tracking, security patch is a $65K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
security patch market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #3,081
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 7.3%
- Avg brand age
- 45 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
25
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
55%
Top 20: 92%
Open market
36%
- TOOLSSIDE18%
- Styquenzer18%
- GrliTra15%
- JUJUPUPS5%
- Damorr5%
- WILDREEDS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top security patch search terms
- security patch54K/yr
- security patch for vest17K/yr
- security patches15K/yr
- security velcro patch12K/yr
- security officer patch7K/yr
- security patch velcro4K/yr
- security velcro patch for vest7K/yr
- security badge patch5K/yr
- security vest patch5K/yr
- velcro security patch4K/yr
Top security patch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Security Patch 2 Pcs Reflective Security Hook and Loop Patch for Vest Printed Letters Embroidery Patches for Officer Guard Custom Uniforms Vest Jacket Carrier Bag Hat (Black 1 Small and 1 Large)
Styquenzer$9.124.6★61 rev
Security Patch 2 Pack Reflective Security Patch Hook and Loop Durable Fabric Patches with Reflective Printed Letters for Officer Guard Custom Uniforms Vest Jacket Carrier Hat 1Small and 1 Large
GrliTra$9.014.6★170 rev
2 Pack Security Patch for Vest Hook and Loop System - Security Patches
TOOLSSIDE$16.054.6★785 rev
2 Pack Reflective Security Patch US Flag with Hook Back for Service Harness Tactical Vest Collar Hook-Fastener Backing (Black-White)
JUJUPUPS$10.104.8★401 rev
DAMORR | Embroidered Security Patch | Security Badge Hook and Loop for Security Vest | Security Patches for Vest Jacket and Shirt (2 Pack) (One Large & One Small)
Damorr$12.674.7★229 rev
Newest
by launch date
2 Pcs Security Patch for Vest Reflective Hook and Loop Security Patches for Officer Guard Uniforms Jacket Carrier Bag Hat (Black)
FRCTLNKG$8.841 rev
Thinp 2 Pcs Security Patch Security Hook and Loop Patch Securitys Badge with Printed Letters Securitys Embroidery Patches for Officer Guard Custom Uniforms Vest Jacket (1 Small & 1 Large)
Thinp$7.903 rev
Security Patch 2 Sizes Embroidery Security Hook and Loop Patches for Vest - Black Polyester 2pcs
Tucnoeu$8.382 rev
Security Patch 2 Pcs Reflective Security Hook and Loop Patch for Vest Printed Letters Embroidery Patches for Officer Guard Custom Uniforms Vest Jacket Carrier Bag Hat (Black 1 Small and 1 Large)
Styquenzer$9.1261 rev
AXEN Security Patches for Tactical Vest Uniform Jacket Hat Caps Hook&Loop Fasten Pack of 2 Small
AXEN$9.62197 rev
Trending
90-day click momentum2 Pcs Security Patch for Vest Reflective Hook and Loop Security Patches for Officer Guard Uniforms Jacket Carrier Bag Hat (Black)
FRCTLNKG$8.845.0★
Thinp 2 Pcs Security Patch Security Hook and Loop Patch Securitys Badge with Printed Letters Securitys Embroidery Patches for Officer Guard Custom Uniforms Vest Jacket (1 Small & 1 Large)
Thinp$7.904.2★
Bluyellow Olive Security Patch Set (2 Pcs) Embroidered Badge Patch for Tactical Security Vest Guard Gear Accessories Hook and Loop Patches for Jacket Uniform Backpack
Bluyellow$20.424.8★
Security Patch 2 Sizes Embroidery Security Hook and Loop Patches for Vest - Black Polyester 2pcs
Tucnoeu$8.385.0★
2 Pcs Large 10.8X4 inch Reflective Black Security Patch Tactical Hook and Loop Embroidered Fastener Security Guard Badge for Cosplay Backpacks Uniform Clothes Vest Jacket Dog Harness
Antrix$13.034.8★
What buyers say about security patch
What buyers praise and complain about, mined from review topics.What buyers love
“Good use extra quality”
“As advertised”
“prefect fit”
“Love it and affordable”
“They work great”
“Security”
“Very durable”
“bright bold color I'm very pleased would recommend”
“It's that easy, folks”
“Fun, easy to apply”
What buyers complain about
“Deceiving pictures”
“HOOK AND LOOP SYSTEM IS NON-INDUSTRY STANDARD AND DOES NOT WORK”
“Price crazy amount”
“Fell apart”
“The gold/yellow stitching is pretty lose”
“they are not white how the pictures depicted”
“Not white lettering”
Top return reasons
Common questions
- Is security patch profitable to sell on Amazon United States?
- The niche generates $65K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the security patch niche?
- 23 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in security patch?
- Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Value For Money. The return rate is 3.2%.
- When does demand for security patch peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the security patch niche?
- Listings span $7.20–$21.15; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.