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Seam Guide Ruler

Fail

The top 5 brands take 100% of clicks, so Seam Guide Ruler is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$104K/yr118K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
83%top-5 click share · 5 brands · 7 sellers

Flapen Score

Seam Guide Ruler against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Seam Guide Ruler is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seam Guide Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for Seam Guide Ruler 118K times last year and spent an estimated $104K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
6.1%
Market size, estimated
$104Ka year
Peak month
August2.3× the quietest month
Top search term
madam sew43K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $4.92 to $44.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.52 that is $7K to $11K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$4.92–$44.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Sewing Notions & Supplies. It carries 1,892 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Sewing Notions & Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,892per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Seam Guide Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 54%

Demand

Seam Guide Ruler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Seam Guide Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madam sew43K/yr
  • seam guide ruler25K/yr
  • seam allowance ruler10K/yr
  • madam sew seam guide ruler4K/yr
  • madame sew6K/yr
  • seam guide ruler for sewing machine12K/yr
  • seam ruler4K/yr
  • madam sew products8K/yr
  • madamsew2K/yr
  • seam guide ruler and magnetic seam guide for sewing3K/yr

Reviews and returns

What reviews say buyers love and hate about Seam Guide Ruler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“it wont work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Seam Guide Ruler questions

Answered from the same tracked data.