Sculpting Clay
FailDemand is soft, at -16.2% this quarter, so Sculpting Clay is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $84K/yr299K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 48%top-5 click share · 25 brands · 75 sellers
Flapen Score
Sculpting Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sculpting Clay is stronger. Inside it, weaker.
Market
The Sculpting Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Sculpting Clay 299K times last year and spent an estimated $84K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 299K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $84Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- sculpting clay90K searches a year
02 · Price
A sale here is worth $19.99.
Listings sell for $19.99 on average, from $5.90 to $57.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.99 that is $5K to $10K a year per listing.
- Average price
- $19.99inside the $15 to $100 sweet spot
- Price range
- $5.90–$57.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Ceramics & Pottery. It carries 4,384 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Ceramics & Pottery
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,384per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sculpting Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

DAS Modeling Clay Air Hardening White 2.2lb 1 Count
- Price
- $12.60
- Rating
- 4.6/5
- Reviews
- 43,806
- Age
- 19y ago

ReArt Natural Air-Dry Modeling Clay - 10LBs with 40 Pcs Pottery Sculpting Tool Set All-Purpose Clay (Gray)
- Price
- $37.80
- Rating
- 4.4/5
- Reviews
- 1,344
- Age
- 3y ago

ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Aestd-ST Polymer Clay Kit 50 Colors Oven Bake Modeling Clay for Kids
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 5,531
- Age
- 5y ago
Trending
estimated 90-day click momentum
WOODOVER Premium Air Dry Clay White 10 lb Natural Modeling Clay for Sculpting Pottery & DIY Crafts Self-Hardening for Artists Beginners and Professionals
- Price
- $28.94
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 3mo ago

ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

VIBRATITE 10LB Air Dry Clay with 40PCS Pottery Tools White Modeling Clay
- Price
- $36.70
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 7mo ago

L3 Level 3 Hair Sculpting Clay for Men Extreme Hold Matte Finish 150 ml
- Price
- $14.15
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 2y ago

12 lb White Natural Air-Dry Clay + 52 pcs Pottery Tools + Storage Box Ideal for Wheel Throwing Hand Building Sculpting;Great for All Skill Levels (12lb+Tools(52pcs)+Box White)
- Price
- $35.90
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 10mo ago
Newest
by launch date
WOODOVER Premium Air Dry Clay White 10 lb Natural Modeling Clay for Sculpting Pottery & DIY Crafts Self-Hardening for Artists Beginners and Professionals
- Price
- $28.94
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 3mo ago

VIBRATITE 10LB Air Dry Clay with 40PCS Pottery Tools White Modeling Clay
- Price
- $36.70
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 7mo ago

ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

12 lb White Natural Air-Dry Clay + 52 pcs Pottery Tools + Storage Box Ideal for Wheel Throwing Hand Building Sculpting;Great for All Skill Levels (12lb+Tools(52pcs)+Box White)
- Price
- $35.90
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 10mo ago

VIBRATITE 10LB Air Dry Clay White Modeling Clay for Pottery & Sculpting
- Price
- $26.80
- Rating
- 4.3/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
75
Est. top-5 brand share
56%
Top 20: 96%
Est. top-5 click share
48%
Top 20: 87%
Open market
39%
- ReArt15%
- Crayola14%
- DAS11%
- ZEHIQ9%
- Aestd-ST7%
- Sculpey6%
Demand
Sculpting Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Sculpting Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sculpting clay90K/yr
- pottery & modeling clays31K/yr
- modeling clay for adults22K/yr
- arcilla para moldear36K/yr
- sculpting17K/yr
- sculpting clay for adults13K/yr
- clay for sculpting21K/yr
- clay sculpting16K/yr
- molding clay for adults10K/yr
- molding clay for sculpting4K/yr
Reviews and returns
What reviews say buyers love and hate about Sculpting Clay
We read the reviews and the return reasons for every product selling here.
“WILL NOT EVEN DRY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sculpting Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









