Is sculpd profitable to sell on Amazon United States?

The niche generates $94K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (35/100).

How competitive is the sculpd niche?

8 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in sculpd?

Top complaints mined from reviews: Durability, Quality-Overall, Paint Quality. The return rate is 2.2%.

When does demand for sculpd peak?

Demand peaks in Jan–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the sculpd niche?

Listings span $12.85–$71.50; the average listing price is $49.05 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.

sculpd

Skip it

Soft demand (-55.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$49.05

avg listing price — sweet spot $15–$100

Price range

Great$12.85–$71.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good638.38

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$94K

$94K/yr · 95K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-55.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sculpd is a $94K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sculpd market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $147K–$196K; units × avg price
Conversion rate: 2.0%
Avg BSR: #233
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Sculpd65%
Pott'd17%
BeadHub9%
Alldeer3%
Pinchit2%
UHAPEER2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top sculpd search terms

sculpd33K/yr -64.5%2.5% conv.
at home pottery kit8K/yr +21.8%1.3% conv.
sculpd pottery kit15K/yr -56.7%3.5% conv.
ceramics kit8K/yr -35.2%0.1% conv.
home pottery kit5K/yr -49.9%1.3% conv.
sculptd4K/yr -47.2%0.1% conv.
pottery kits for adults3K/yr -25.0%0.8% conv.
diy pottery kits for adults4K/yr -49.4%0.9% conv.
at home clay pottery kit3K/yr -44.4%1.4% conv.
sculpted2K/yr -41.9%0.5% conv.

All search terms

Top sculpd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Matte Varnish

Sculpd$60.874.7★845 rev

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Earth Tones

Sculpd$71.104.7★845 rev

Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides

Pott'd$46.454.6★2,324 rev

Pottery Kit for Beginners 4.4LBS Air Dry Clay for Adults with Sculpting Tools Paint Glaze 2kg Air-Dry Modeling Clay | Molding Sculpt & Painting Set Hobby Date Night DIY Art Craft Kits (White)

BeadHub$55.214.5★161 rev

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish

Sculpd$61.094.7★845 rev

Newest

by launch date

Pottery Starter Kit for Adults with Air Dry Clay Complete Deluxe Home Sculpting & Making Set with Tools 8 Paint Colors & Varnish - DIY Home Ceramics for Beginners Date Night Activities Gifts

Potterhyme$39.9425 rev

8mo ago

MCOOH Air Dry Clay Kit for Beginners

MCOOH$41.068 rev

8mo ago

DIY Air Dry Clay Pottery Kit for Adults Complete Craft Set with Tools Paints & Guide Beginner Friendly No Kiln Needed Unique Gift for Women Muditation by PinchIt

Pinchit$33.9828 rev

1y ago

Alldeer Mini Pottery Wheel Kit - 6 Turntable Two-Way Rotation Clay Wheel Metal Frame Removable Splash Tray Ceramic Making Kit with 18PCS Sculpting Tools Pottery DIY Machine for Kids and Beginners

Alldeer$69.77221 rev

1y ago

Sculpd Candle Making Pottery Kit for Adults with Air Dry Clay and Acrylic Paint Set Non-Toxic Eco Soy Wax Scented Fragrance Oil Candle Glaze Tools & Guide 1 Candle Peony Rose

Sculpd$64.4974 rev

1y ago

What buyers say about sculpd

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Fun for kids”

Quality-Overall16%

“Good quality”

Gifting Purpose13%

“Awesome gift”

Value For Money10%

“Very worth the price”

Ease Of Use9%

“I think that they make it really easy”

Instructions/User Manual/Troubleshooting5%

“Nice instructional booklet that was very helpful”

Paint Quality2%

“paints”

Wheel Quality2%

“Nice wheel”

Design-Overall2%

“everything included in this kit is designed with an aesthetic in mind”

Material Quality2%

“The clay is very easy to mold”

What buyers complain about

Durability9%

“it broke after 4 or 5 uses”

Quality-Overall8%

“Absolute garbage”

Paint Quality8%

“Cheap paints”

Hard Feel7%

“Clay is very hard”

Size-Overall7%

“Much smaller than expected”

Value For Money5%

“theyre expensive”

Moist/Dry4%

“Dried out”

Instructions/User Manual/Troubleshooting3%

“no instructions, and random tools”

Color3%

“please do not use a white font on a light colored background”

Product Condition2%

“I received a used opened package”

Top return reasons

Functionality-Overall15%

Value For Money12%

Size-Overall12%

Material Quality10%

Advertised Vs Actual Product8%

Quality-Overall4%

Defective Material/Parts3%

Hard Feel3%

Leak-Proof3%

Moist/Dry3%

Common questions

Is sculpd profitable to sell on Amazon United States?: The niche generates $94K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (35/100).
How competitive is the sculpd niche?: 8 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sculpd?: Top complaints mined from reviews: Durability, Quality-Overall, Paint Quality. The return rate is 2.2%.
When does demand for sculpd peak?: Demand peaks in Jan–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the sculpd niche?: Listings span $12.85–$71.50; the average listing price is $49.05 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.

sculpd

sculpd market data

Competition & brand share

Demand & seasonality

Top sculpd search terms

Top sculpd products on Amazon

Top sellers

Newest

Trending

What buyers say about sculpd

What buyers love

What buyers complain about

Top return reasons

Common questions

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