Scroll Frame for Cross Stitch

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $577K a year.

Searches, last 12 months

563K

Growth, 90 days vs prior 90

-38.5%

Conversion, latest week

5.4%

Market size, estimated

$577Ka year

Peak month

January7.8× the quietest month

Top search term

needlepoint stretcher bars171K searches a year

Listings sell for $18.83 on average, from $6.46 to $36.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $18.83 that is $19K to $24K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$6.46–$36.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

2.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #90 within Boards & Canvas. It carries 80 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

6.2%

Average rank

#90in Boards & Canvas

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

80per listing

Listings tracked

27

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months