Scroll
FailThe top 5 brands take 90% of clicks, so Scroll is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $136K/yr203K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 23 sellers
Flapen Score
Scroll against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Scroll is stronger. Inside it, weaker.
Market
The Scroll market on Amazon at a glance
Shoppers on Amazon United States searched for Scroll 203K times last year and spent an estimated $136K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $136Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- scroll paper65K searches a year
02 · Price
A sale here is worth $12.78.
Listings sell for $12.78 on average, from $5.09 to $23.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.78 that is $3K to $6K a year per listing.
- Average price
- $12.78under the $15 to $100 sweet spot
- Price range
- $5.09–$23.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Paper & Paper Crafts. It carries 540 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #303in Paper & Paper Crafts
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 540per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Scroll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
8%
- Brand 151%
- Brand 224%
- Brand 38%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (8 brands, 8%)
Demand
Scroll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Scroll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scroll paper65K/yr
- scroll68K/yr
- scrolls24K/yr
- blank scroll8K/yr
- paper scroll7K/yr
- pergamino6K/yr
- scroll prop6K/yr
- long scroll paper joke4K/yr
- scrolls to write on5K/yr
- long scroll3K/yr
Reviews and returns
What reviews say buyers love and hate about Scroll
We read the reviews and the return reasons for every product selling here.
“Very long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scroll questions
Answered from the same tracked data.









