scroll
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Review moat
Good539.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Okay$5.09–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 203K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, scroll is a $136K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
scroll market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $128K–$160K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
8%
- Epakh51%
- Makevivi24%
- gisgfim8%
- Joyberg4%
- chiazllta2%
- Sinmoe2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top scroll search terms
- scroll paper65K/yr
- scroll68K/yr
- scrolls24K/yr
- blank scroll8K/yr
- paper scroll7K/yr
- pergamino6K/yr
- scroll prop6K/yr
- long scroll paper joke4K/yr
- scrolls to write on5K/yr
- long scroll3K/yr
Top scroll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 7.5 x 30 Inches)
Epakh$10.084.6★320 rev
Epakh 1 Roll Blank Paper Scrolls 9 x 72 Inches Scroll Paper Wrapped on Wood Rod for Writing Drawing Calligraphy Wedding Vows Invitation Renaissance Festivals
Epakh$13.194.7★132 rev
Makevivi 1 PCS Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 30.5 inches
Makevivi$10.784.6★229 rev
3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation
gisgfim$11.944.6★105 rev
Makevivi 1 PCS Blank Scrolls Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 31.5 inches (style1)
Makevivi$10.464.6★137 rev
Newest
by launch date
gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals
gisgfim$11.0714 rev
chiazllta 100 Sets Vintage Scroll Invitation with Foil Sticker String Antique Aged Wedding Invitation Stationary Paper Santa Naughty Nice List for Christmas Pirate Wizard Witch Decoration(5x7 Inch)
chiazllta$17.5435 rev
Epakh 2 Pack Vintage Blank Paper Scrolls Vintage Paper Wrapped on Wood Rod Long Aged Blank Scroll for Writing Drawing Calligraphy(Old Color 3.5 x 8 Inch)
Epakh$11.00184 rev
3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation
gisgfim$11.94105 rev
Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)
Epakh$11.29320 rev
Trending
90-day click momentum
Makevivi 1 PCS Blank Scrolls Paper with Wood Rods 9.5 x 31.5 inches for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance (Style 2)
Makevivi$13.594.4★
Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)
Epakh$11.294.6★
Epakh Blank Scroll Paper 9 x 144 Inches Long Scroll Paper Vintage Wrapped on Wood Rod for Wedding Vows Writing Drawing Calligraphy Invitation Renaissance Festivals
Epakh$16.244.6★
gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals
gisgfim$11.074.4★
Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role
Epakh$10.824.6★
What buyers say about scroll
What buyers praise and complain about, mined from review topics.What buyers love
“Nice paper really beautiful”
“Like the quality and vintage look”
“Product as advertised”
“Nice color”
“Paper is a beautiful color and great quality and I'm very pleased with the purchase”
“Printing on this paper was easy”
“Great props”
“perfect for what I needed”
“Exactly what you'd expect for the price”
“Nice for writing”
What buyers complain about
“Very long”
“Was hoping for something thicker like good quality paper not so much cardstock”
“There are better options of better quality out there”
“its pretty thin”
“Didnt work out for what I needed”
“The color in it makes it look aged”
“LIED IN DESCRIPTION DO NOT BUY”
“The knobs somehow fell off despite being very careful”
“I was expecting it to be like a softer muterel”
“All is well except the stickers do not stick very well”
Top return reasons
Common questions
- Is scroll profitable to sell on Amazon United States?
- The niche generates $136K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the scroll niche?
- 14 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in scroll?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 2.3%.
- When does demand for scroll peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the scroll niche?
- Listings span $5.09–$23.86; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.