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Scratch Art Tools

Maybe

The average product has only 100 reviews. But shoppers spend an estimated $33K a year here, so Scratch Art Tools is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$33K/yr48K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
33%top-5 click share · 34 brands · 62 sellers

Flapen Score

Scratch Art Tools against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scratch Art Tools is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Art Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Scratch Art Tools 48K times last year and spent an estimated $33K. The top 5 brands take 42% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
8.4%
Market size, estimated
$33Ka year
Top search term
scratch art tools35K searches a year

02 · Price

A sale here is worth $8.10.

Listings sell for $8.10 on average, from $4.70 to $28.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.10 that is $810 to $2K a year per listing.

Average price
$8.10under the $15 to $100 sweet spot
Price range
$4.70–$28.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$810–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #474 within Drawing. It carries 100 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#474in Drawing
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
100per listing
Listings tracked
45

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Scratch Art Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

62

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

33%

Top 20: 75%

Open market

53%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Scratch Art Tools search demand

Weekly searches over the year. Pick a range.

1K600Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Scratch Art Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scratch art tools35K/yr
  • scratchboard tools5K/yr
  • scratch art stylus4K/yr
  • scratch art tools for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Art Tools

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.0%of orders come back
“These are ok I just wish they were a little more durable”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Scratch Art Tools questions

Answered from the same tracked data.