scratch art for kids
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$772K$772K/yr · 1.4M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.33–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,246.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scratch art for kids is a $772K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
scratch art for kids market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- $892K–$1.1M
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
31
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
37%
Top 20: 81%
Open market
34%
- ZMLM24%
- Tip perk12%
- Cityrosy12%
- Brea Reese8%
- Toulideifaria6%
- Skillmatics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top scratch art for kids search terms
- scratch art498K/yr
- scratch art for kids184K/yr
- scratch art adult171K/yr
- rainbow scratch paper80K/yr
- scratch paper58K/yr
- scratch art book44K/yr
- scratch art for adults43K/yr
- rainbow scratch art28K/yr
- scratch book30K/yr
- gatsby canvas scratch art107K/yr
Top scratch art for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers
Cityrosy$9.314.8★578 rev
ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)
ZMLM$9.864.7★10,899 rev
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher
ZMLM$8.834.7★8,940 rev
Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)
Tip perk$19.824.6★599 rev
Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)
Tip perk$20.004.6★599 rev
Newest
by launch date
Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.4561 rev
GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys
GAKICO$13.2433 rev
8 Sheets Scratch Art Adult Noctilucent Rainbow Scratch Paper Notebook Paint by Scratch Kit for Arts and Crafts Gift with Scratch Art Tools Starry Night
Toulideifaria$14.1382 rev
GLCSC 60 Pcs Scratch Art for Kids Rainbow Scratch Paper Black Magic Scratch Off Craft Set for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Party Games Christmas Birthday Easter Gifts
GLCSC$5.05230 rev
Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World
Toulideifaria$15.75168 rev
Trending
90-day click momentumEommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.454.5★
GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys
GAKICO$13.244.3★
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
Pigipigi Kids$25.804.7★
Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World
Toulideifaria$15.754.2★
ZMLM Scratch Rainbow Art Paper Set - 100Pcs Magic Scratch Off Art Craft Supplies Kits for Kids Girls Boys Black Scratch Notes Sheet Doodle Pad for Fun DIY Toy Return Gift Birthday Party Favors
ZMLM$9.594.7★
What buyers say about scratch art for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous fun”
“Good gift”
“Quality set for the price”
“bright colors”
“Great deal”
“Easy to use”
“As advertised”
“Promotes creativity”
“Excellent size”
“very creative designs”
What buyers complain about
“Small sheets”
“Insanely messy”
“And the scratch isn't smooth on smaller segments”
“Poor quality control”
“Should literally be half the price at the most”
“it's hard to resist trying to do them all at once”
“Does not work good”
“there are a few crumbs to clean up. much like a pencil eraser crumbs”
“the plastic point is not sharp enough to scratch”
“disappointed about the underlying design”
Top return reasons
Common questions
- Is scratch art for kids profitable to sell on Amazon United States?
- The niche generates $772K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the scratch art for kids niche?
- 25 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in scratch art for kids?
- Top complaints mined from reviews: Size-Overall, Mess Free, Scratch Resistance. The return rate is 0.8%.
- When does demand for scratch art for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the scratch art for kids niche?
- Listings span $4.33–$25.80; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.