Is scratch art book profitable to sell on Amazon United States?

The niche generates $62K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).

How competitive is the scratch art book niche?

21 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in scratch art book?

Top complaints mined from reviews: Size-Overall, Durability, Mess Free. The return rate is 1.0%.

When does demand for scratch art book peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the scratch art book niche?

Listings span $5.43–$25.80; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.

scratch art book

Skip it

A small market ($62K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$5.43–$25.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.74

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,762.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 141K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scratch art book is a $62K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scratch art book market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 3.7%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

54%

Top 20: 92%

Open market

31%

MBJRFU18%
Tip perk16%
ZMLM14%
OPUHOHR10%
potricher6%
Skillmatics5%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -16.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top scratch art book search terms

scratch art book44K/yr -16.4%1.6% conv.
scratch book30K/yr -3.4%1.1% conv.
scratch books for kids18K/yr -19.0%2.9% conv.
scratch art books10K/yr -17.4%1.0% conv.
scratch books7K/yr -2.5%1.8% conv.
kids scratch art book6K/yr -18.4%5.0% conv.
scratch coloring book for kids5K/yr -25.4%3.0% conv.
scratch off coloring book7K/yr -44.5%1.8% conv.
scratch art books for kids6K/yr -32.0%2.8% conv.
scratch coloring book8K/yr -41.5%1.2% conv.

All search terms

Top scratch art book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts

MBJRFU$6.794.7★2,878 rev

ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)

ZMLM$9.864.7★10,899 rev

OPUHOHR 3 Set Magic Scratch Paper Art Colorful Magic Drawing Art Book with 3 Scratch Pen for Birthday Halloween Christmas Party Games Projects Kits Dinosaurs/Underwater World/Spaceman

OPUHOHR$10.294.7★293 rev

Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)

Tip perk$19.824.6★599 rev

Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)

Tip perk$20.004.6★599 rev

Newest

by launch date

Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games

Eommmgl$5.4346 rev

4mo ago

Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft

Brea Reese$11.27138 rev

8mo ago

Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8

Clever Fox Play$9.9733 rev

9mo ago

JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students

JOYIN$17.1677 rev

12mo ago

Scratch Art Book(A4-20Page) for Adults & Teens ASMR Stress-Relieving Scratch Off Art | Paint by Scratch Kit Set | Travel Landmarks & Engraving Art | Creative Gift for Adults (Rainbow City Series)

M MUGIT$13.3128 rev

1y ago

What buyers say about scratch art book

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Fun gift”

Quality-Overall14%

“Quality set for the price”

Gifting Purpose11%

“Fun gift”

Drawing Experience8%

“Great for drawing”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Great Value”

Size-Overall5%

“Good size”

Color5%

“bright colors”

Advertised Vs Actual Product4%

“As advertised”

Creativity4%

“Promotes creativity”

What buyers complain about

Size-Overall15%

“The card is small”

Durability9%

“The thing fell apart quickly”

Mess Free6%

“Insanely messy”

Thickness6%

“could be thicker”

Quality-Overall5%

“Very less items as a stuffer”

Value For Money4%

“$12 for this. Not worth it”

Ease Of Use4%

“theyre a little tricky to remove”

Assembly/Installation4%

“Turns out you have to assemble these yourself”

Scratch Resistance3%

“Lots dust from scratching had do it outside”

Advertised Vs Actual Product3%

“Photo of product deceiving”

Top return reasons

Size-Overall50%

Value For Money14%

Advertised Vs Actual Product11%

Quality-Overall4%

Weight Heavy3%

Scratch Resistance2%

Color2%

Defective Material/Parts2%

Functionality-Overall2%

Gifting Purpose1%

Common questions

Is scratch art book profitable to sell on Amazon United States?: The niche generates $62K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
How competitive is the scratch art book niche?: 21 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in scratch art book?: Top complaints mined from reviews: Size-Overall, Durability, Mess Free. The return rate is 1.0%.
When does demand for scratch art book peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the scratch art book niche?: Listings span $5.43–$25.80; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.