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Scratch Art Book

Fail

Shoppers spend an estimated $62K a year here, so Scratch Art Book is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$62K/yr141K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
54%top-5 click share · 21 brands · 27 sellers

Flapen Score

Scratch Art Book against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scratch Art Book is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Art Book market on Amazon at a glance

Shoppers on Amazon United States searched for Scratch Art Book 141K times last year and spent an estimated $62K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
3.7%
Market size, estimated
$62Ka year
Peak month
December2.7× the quietest month
Top search term
scratch art book44K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $5.43 to $25.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.74 that is $3K to $6K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$5.43–$25.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Scratchboards & Foil Engraving. It carries 3,762 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Scratchboards & Foil Engraving
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,762per listing
Listings tracked
28

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Scratch Art Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

27

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

54%

Top 20: 92%

Open market

31%

  • Brand 118%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Scratch Art Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Scratch Art Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scratch art book44K/yr
  • scratch book30K/yr
  • scratch books for kids18K/yr
  • scratch art books10K/yr
  • scratch books7K/yr
  • kids scratch art book6K/yr
  • scratch coloring book for kids5K/yr
  • scratch off coloring book7K/yr
  • scratch art books for kids6K/yr
  • scratch coloring book8K/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Art Book

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The card is small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scratch Art Book questions

Answered from the same tracked data.