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Scratch Art Adult

Fail

Demand is soft, at -42.1% this quarter, so Scratch Art Adult is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$123K/yr306K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
50%top-5 click share · 15 brands · 23 sellers

Flapen Score

Scratch Art Adult against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scratch Art Adult is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Art Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Scratch Art Adult 306K times last year and spent an estimated $123K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
2.9%
Market size, estimated
$123Ka year
Peak month
December3.6× the quietest month
Top search term
scratch art adult171K searches a year

02 · Price

A sale here is worth $13.97.

Listings sell for $13.97 on average, from $7.30 to $34.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.97 that is $3K to $7K a year per listing.

Average price
$13.97under the $15 to $100 sweet spot
Price range
$7.30–$34.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #298 within Scratchboards & Foil Engraving. It carries 180 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#298in Scratchboards & Foil Engraving
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
180per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Scratch Art Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

12%

  • Brand 132%
  • Brand 226%
  • Brand 316%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (9 brands, 12%)

Demand

Scratch Art Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Scratch Art Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scratch art adult171K/yr
  • scratch art for adults43K/yr
  • scratch art books for adults31K/yr
  • adult scratch art18K/yr
  • adult scratch art book14K/yr
  • scratch off art for adults7K/yr
  • scratch painting6K/yr
  • scratch painting for adults6K/yr
  • paint scratch1K/yr
  • paint by scratch4K/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Art Adult

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Scratch Resistance”
0.6%of orders come back
“And the scratch isn't smooth on smaller segments”
A buyer, on “Scratch Resistance”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scratch Art Adult questions

Answered from the same tracked data.