scratch art adult
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great179.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.30–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 306K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scratch art adult is a $123K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
scratch art adult market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $140K–$175K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #298
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.0%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
23
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
12%
- Brea Reese32%
- Tip perk26%
- Toulideifaria16%
- AP ARTSPER9%
- BulChign4%
- PAITUEND2%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.6×
Top scratch art adult search terms
- scratch art adult171K/yr
- scratch art for adults43K/yr
- scratch art books for adults31K/yr
- adult scratch art18K/yr
- adult scratch art book14K/yr
- scratch off art for adults7K/yr
- scratch painting6K/yr
- scratch painting for adults6K/yr
- paint scratch1K/yr
- paint by scratch4K/yr
Top scratch art adult products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)
Tip perk$19.824.6★599 rev
Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation
Brea Reese$11.304.4★345 rev
Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)
Tip perk$20.004.6★599 rev
Scratch Art for Teens & Adults Rainbow Engraving Painting Landscape Scratchboard(A4) Crafts Set: 8 Sheets with 4 tools - New York Statue of Liberty Golden Gate Bridge Manarola (America / Europe)
AP ARTSPER$12.064.6★294 rev
Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World
Toulideifaria$15.754.2★168 rev
Newest
by launch date
Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.157 rev
Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea
Toulideifaria$16.7612 rev
Brea Reese: Scratch Art Paper Pad - Autumn Equinox - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft
Brea Reese$11.50138 rev
Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft
Brea Reese$11.27138 rev
Brea Reese: Scratch Art Paper Pad - Fall Florals - 14 Sheets 7 Guided Art Designs Metallic Accents Stylus & Brush 6x8 Pages DIY Adult Craft Kit
Brea Reese$11.5629 rev
Trending
90-day click momentumBrea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.154.7★
Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea
Toulideifaria$16.764.6★
Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft
Brea Reese$11.274.6★
Scratch Art Book for Adults - 12PCS Scratch Painting Foil Art for Adults Scratch City Series Books Foil Engraving Scratch Art Adult Set with 6 Tools
BulChign$13.624.0★
Brea Reese: Scratch Art Paper Pad - Whimsical Celestial - 12 Designs 8x8 Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation
Brea Reese$11.994.4★
What buyers say about scratch art adult
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and colorful”
“the quality is solid”
“Its easy to use”
“Love the brilliant colors”
“Beautiful designs”
“Great scratch art kit”
“So relaxing”
“Worth the money”
“I purchased this item as a gift for a loved one”
“As advertised”
What buyers complain about
“And the scratch isn't smooth on smaller segments”
“Dont work that good”
“Terrible Quality, Not Scratch Art”
“some are hard”
“disappointed about the underlying design”
“hard to do”
“the plastic point is not sharp enough to scratch”
“Insanely messy”
“it was short lived”
“you have to press super hard to get the color to come through”
Top return reasons
Common questions
- Is scratch art adult profitable to sell on Amazon United States?
- The niche generates $123K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the scratch art adult niche?
- 15 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in scratch art adult?
- Top complaints mined from reviews: Scratch Resistance, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for scratch art adult peak?
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the scratch art adult niche?
- Listings span $7.30–$34.35; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.