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Scrapbooking Supplies

Scrapbooking Supplies shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 47

Market size 97Growth 16Conversion 28Competition 88Returns 95Price range 62Avg price 34Brand share 96Review moat 45Quality gap 30
This niche Category average · 4,656 niches

Is Scrapbooking Supplies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Scrapbooking Supplies is a $4.1M/yr Amazon United States market (18.3M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.

Scrapbooking Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.9% over the last 90 days and 2.2% of searches end in a purchase.

$4.1M

revenue / yr

Units sold / yr600K
Search volume / yr-17.9%18.3M
Conversion rate2.2%
Avg price$10.03

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers57 · 81
Top-5 product click share27%
Open market65%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement82%
New entrants (1y)18· 15 succeeded
Avg rating4.6★
Avg reviews2,014

Top Scrapbooking Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

$0$124K$247K$371K$495K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

81

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

27%

Top 20: 57%

Open market

61%

  • Naszonus10%
  • Secopad7%
  • Mr. Pen7%
  • slapaflife6%
  • JUNKJWBZ5%
  • Weenkilly4%

Scrapbooking Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18.3MCVR2.2%Products68Brands57Top 5 Brands35%OOS Rate0.4%Rating4.6★Reviews2,014Avg BSR#34
700K500KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top Scrapbooking Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scrapbook supplies5.2M/yr
  • scrapbook paper2.1M/yr
  • junk journal supplies1.7M/yr
  • scrapbook stickers1.2M/yr
  • journaling supplies1.5M/yr
  • scrapbooking supplies1.6M/yr
  • junk journal814K/yr
  • scrapbook kit496K/yr
  • scrapbooking453K/yr
  • stickers for scrapbooking402K/yr

What reviews say buyers love and hate about Scrapbooking Supplies

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall16%

Quality kit for price

Adhesion/Stickiness13%

Good adhesion

Value For Money11%

Great Buy for the Money

Ease Of Use10%

Easy to Use

Color7%

Amazing colors

What buyers complain about

69% of reviews
Adhesion/Stickiness20%

Bad adhesive

Size-Overall10%

It's huge

Quality-Overall8%

some quality control issues

Durability7%

Break Easily

Functionality-Overall6%

Not effective

Scrapbooking Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Adhesion/Stickiness
16%
3Advertised Vs Actual Product
9%
4Value For Money
9%
5Functionality-Overall
8%

Common Scrapbooking Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrapbooking Supplies 62/100 on Amazon United States — Worth a look. The niche generates $4.1M/yr across 68 tracked products. 15 of 18 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Scrapbooking Supplies on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.1× the quietest.