scrapbooking supplies
Worth a lookShows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.1M$4.1M/yr · 18.3M searches
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$3.30–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,014.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scrapbooking supplies is a $4.1M/yr Amazon United States market (18.3M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 5,000–6,000/product
- Revenue / yr
- $5.0M–$6.0M
- units × avg price
- Launch success
- 83%
- 15 of 18 new (360d)
- Conversion rate
- 2.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.4%
- Avg brand age
- 36 months
- Avg seller age
- 155 days
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
81
Top-5 brand share
35%
Top 20: 69%
Top-5 click share
27%
Top 20: 57%
Open market
61%
- Naszonus10%
- Secopad7%
- Mr. Pen7%
- slapaflife6%
- JUNKJWBZ5%
- Weenkilly4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts
Naszonus$11.224.6★205 rev
Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell
Secopad$7.464.5★8,906 rev
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.994.4★991 rev
QIQQIKIN Paper Corner Rounder 3 in 1 R4mm+R7mm+R10mm Punches for Crafts Cutter Envelope Punch Board Hole Puncher Laminate DIY Projects Photo Cutter Card Making Scrapbooking and Journaling
QIQQIKIN$7.694.4★11,589 rev
100 Pcs Vintage Frame Decorative Stickers - Scrapbooking Supplies for Planners Wedding Albums Junk Journals & Crafts (Color-1)
JUNKJWBZ$8.204.3★356 rev
Newest
by launch date
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.2444 rev
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink
Callist$8.99256 rev
1920pcs Scrapbook Letter Stickers Ransom Vintage Junk Journal Stickers Numbers Alphabet Stickers for Scrapbooking Supplies 20 Sheets
Cranado$8.7052 rev
OKUPAN Scrapbook Supplies Kit 400Pcs Vintage Floral Scrapbook Paper & Junk Journal Stickers 4 Pack Journaling Supplies for Bullet Journaling Retro Crafts Planner Mixed Media Collage Card Album
OKUPAN$10.0084 rev
ZHIJIANHZ 2600Pcs Magazine Letter Stickers Book for Scrapbook Album Vintage Ransom Alphabet Stickers for Journaling Scrapbook Supplies and Book Decor with 40 Sheets Pre-Cut Viny
ZHIJIANHZ$12.8449 rev
Trending
90-day click momentum
Secopad Scrapbook Tape 0.3IN x 39FT Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Supplies for Kids and Adults 4 Pack Light-Color Shell
Secopad$8.094.4★
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink
Callist$8.994.7★
PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender
PAPERAGE$22.904.6★
347PCS Scrapbook Letters 6 Sheet Letter Stickers for Scrapbooking Supplies Journaling Laptop Water Bottle DIY Crafts Gift Junk Journal
LJCKKGOSZ$3.304.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality kit for price”
“Good adhesion”
“Great Buy for the Money”
“Easy to Use”
“Amazing colors”
“As described”
“Theres a good variety of designs”
“Perfect size”
“Thick paper”
“Very efficient”
What buyers complain about
“Bad adhesive”
“It's huge”
“some quality control issues”
“Break Easily”
“Not effective”
“for the price and amount I don't even care”
“Difficult to use”
“These are terrible colors”
“Not as pictured”
“It isn't super thick”
Top return reasons
Common questions
- Is scrapbooking supplies profitable to sell on Amazon United States?
- The niche generates $4.1M/yr across 68 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the scrapbooking supplies niche?
- 57 brands and 81 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in scrapbooking supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.
- When does demand for scrapbooking supplies peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the scrapbooking supplies niche?
- Listings span $3.30–$34.41; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 2,014 reviews — the moat a new listing must climb.
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