Is scrapbooking supplies profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 68 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the scrapbooking supplies niche?

57 brands and 81 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in scrapbooking supplies?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for scrapbooking supplies peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the scrapbooking supplies niche?

Listings span $3.30–$34.41; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 2,014 reviews — the moat a new listing must climb.

scrapbooking supplies

Worth a look

Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.1M

$4.1M/yr · 18.3M searches

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Price range

Good$3.30–$34.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,014.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.03

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, scrapbooking supplies is a $4.1M/yr Amazon United States market (18.3M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scrapbooking supplies market data

Units sold / yr: 500K–600K; avg 5,000–6,000/product
Revenue / yr: $5.0M–$6.0M; units × avg price
Conversion rate: 2.2%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.4%
Avg brand age: 36 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

27%

Top 20: 57%

Open market

61%

Naszonus10%
Secopad7%
Mr. Pen7%
slapaflife6%
JUNKJWBZ5%
Weenkilly4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top scrapbooking supplies search terms

scrapbook supplies5.2M/yr -10.3%2.8% conv.
scrapbook paper2.1M/yr -14.5%1.2% conv.
junk journal supplies1.7M/yr -26.7%1.8% conv.
scrapbook stickers1.2M/yr -4.8%2.0% conv.
journaling supplies1.5M/yr -30.6%0.8% conv.
scrapbooking supplies1.6M/yr -26.0%2.0% conv.
junk journal814K/yr -26.0%1.0% conv.
scrapbook kit496K/yr -2.9%0.8% conv.
scrapbooking453K/yr -5.1%1.3% conv.
stickers for scrapbooking402K/yr -20.8%1.8% conv.

All search terms

Top scrapbooking supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts

Naszonus$11.224.6★205 rev

Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell

Secopad$7.464.5★8,906 rev

160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)

Weenkilly$5.994.4★991 rev

QIQQIKIN Paper Corner Rounder 3 in 1 R4mm+R7mm+R10mm Punches for Crafts Cutter Envelope Punch Board Hole Puncher Laminate DIY Projects Photo Cutter Card Making Scrapbooking and Journaling

QIQQIKIN$7.694.4★11,589 rev

100 Pcs Vintage Frame Decorative Stickers - Scrapbooking Supplies for Planners Wedding Albums Junk Journals & Crafts (Color-1)

JUNKJWBZ$8.204.3★356 rev

Newest

by launch date

ZHIJIANHZ 2600Pcs Magazine Letter Stickers Book for Scrapbook Album Vintage Ransom Alphabet Stickers for Journaling Scrapbook Supplies and Book Decor with 40 Sheets Pre-Cut Viny

ZHIJIANHZ$12.8449 rev

7mo ago

100 Pcs Vintage Frame Decorative Stickers - Scrapbooking Supplies for Planners Wedding Albums Junk Journals & Crafts (Color-1)

JUNKJWBZ$8.20356 rev

10mo ago

Letter Stickers Book-Scrapbook Supplies

JUNKJWBZ$12.51194 rev

11mo ago

slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies

slapaflife$6.23197 rev

11mo ago

565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts

Naszonus$11.22205 rev

1y ago

What buyers say about scrapbooking supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Quality kit for price”

Adhesion/Stickiness13%

“Good adhesion”

Value For Money11%

“Great Buy for the Money”

Ease Of Use10%

“Easy to Use”

Color7%

“Amazing colors”

Advertised Vs Actual Product6%

“As described”

Design-Overall4%

“Theres a good variety of designs”

Size-Overall3%

“Perfect size”

Paper Quality2%

“Thick paper”

Efficiency2%

“Very efficient”

What buyers complain about

Adhesion/Stickiness20%

“Bad adhesive”

Size-Overall10%

“It's huge”

Quality-Overall8%

“some quality control issues”

Durability7%

“Break Easily”

Functionality-Overall6%

“Not effective”

Value For Money5%

“for the price and amount I don't even care”

Ease Of Use4%

“Difficult to use”

Color3%

“These are terrible colors”

Advertised Vs Actual Product3%

“Not as pictured”

Thickness2%

“It isn't super thick”

Top return reasons

Size-Overall26%

Adhesion/Stickiness16%

Advertised Vs Actual Product9%

Value For Money9%

Functionality-Overall8%

Defective Material/Parts4%

Cutting/Trimming4%