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Scrapbooking Die-cut Machines

Fail

The top 5 brands take 99% of clicks, so Scrapbooking Die-cut Machines is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$3.0M/yr1.6M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
36%top-5 click share · 7 brands · 27 sellers

Flapen Score

Scrapbooking Die-cut Machines against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scrapbooking Die-cut Machines is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbooking Die-cut Machines market on Amazon at a glance

Shoppers on Amazon United States searched for Scrapbooking Die-cut Machines 1.6M times last year and spent an estimated $3.0M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Mar–Apr–May–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.9%
Market size, estimated
$3.0Ma year
Peak month
December6.0× the quietest month
Top search term
cricut joy511K searches a year

02 · Price

A sale here is worth $209.99.

Listings sell for $209.99 on average, from $8.57 to $494.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $209.99 that is $52K to $105K a year per listing.

Average price
$209.99above the $15 to $100 sweet spot
Price range
$8.57–$494.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$52K–$105K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #62 within Scrapbooking & Stamping. It carries 1,187 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
14.8%
Average rank
#62in Scrapbooking & Stamping
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,187per listing
Listings tracked
45

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
44 months

Products

Top Scrapbooking Die-cut Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

27

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

0%

  • Brand 150%
  • Brand 238%
  • Brand 39%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Scrapbooking Die-cut Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar, Apr, May, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Scrapbooking Die-cut Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut joy511K/yr
  • silhouette cameo 5181K/yr
  • cameo 5162K/yr
  • cameo141K/yr
  • silhouette cameo124K/yr
  • silhouette104K/yr
  • silhouette cameo 490K/yr
  • cameo 482K/yr
  • cameo 5 alpha26K/yr
  • craft machines32K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbooking Die-cut Machines

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Software/Application”
4.5%of orders come back
“Software is main flaw”
A buyer, on “Software/Application”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scrapbooking Die-cut Machines questions

Answered from the same tracked data.