Is scrapbook tape profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the scrapbook tape niche?

11 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in scrapbook tape?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.6%.

When does demand for scrapbook tape peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the scrapbook tape niche?

Listings span $3.74–$21.61; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 3,149 reviews — the moat a new listing must climb.

scrapbook tape

Worth a look

Shows low returns (0.6%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.6M

$1.6M/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.74–$21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,148.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.21

avg listing price — sweet spot $15–$100

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, scrapbook tape is a $1.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

scrapbook tape market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 13.0%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

Secopad44%
HUIRUSO13%
Scotch12%
MARCADORUS9%
XUXU7%
Kodreat4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top scrapbook tape search terms

glue tape354K/yr -16.1%11.8% conv.
scrapbook tape203K/yr -4.9%12.8% conv.
tape runner124K/yr -18.9%10.0% conv.
glue tape roller122K/yr -3.6%12.9% conv.
double sided tape roller135K/yr -35.7%10.7% conv.
tape roller71K/yr -13.5%6.0% conv.
scrapbooking tape50K/yr -16.6%10.1% conv.
tape runner for scrapbooking47K/yr -18.8%10.3% conv.
glue tape for scrapbooking35K/yr -23.3%12.7% conv.
double sided tape dispenser33K/yr -3.3%6.0% conv.

All search terms

Top scrapbook tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell

Secopad$7.464.5★8,906 rev

HUIRUSO 4 Pack Double Sided Tape Roller Scrapbook Supplies Glue Tape Roller for Crafts Double-Sided Adhesive Tape Runner for Scrapbooking School Office Journaling Supplies (0.31 in X 26.25 ft)

HUIRUSO$6.274.2★3,602 rev

Glue Tape for Scrapbooking Scrapbook Tape 4 Pcs Double Sided Tape Roller for Crafts 26 Ft x 0.31 In Tape Runner Junk Journal Supplies Scrapbook Supplies & Craft Photo Card Making Supplies.

MARCADORUS$8.024.5★2,533 rev

Secopad 8 Pack Scrapbook Tape Double Sided Tape for Crafts Adhesive Glue Runner for Scrapbooking Journaling Supplies Glue Roller for School Office Teacher 0.3IN x 26FT Light-Colored Shell

Secopad$9.894.5★837 rev

Scotch 6061 Scotch Double Sided Adhesive Roller Tape Runner Permanent Acid-Free Photo-Safe Adhesive for Scrapbooking Photo Mounting and Crafts 0.27 in x 26 ft per Roller Pack of 3

Scotch$8.004.4★4,274 rev

Newest

by launch date

Secopad 12 Pack Scrapbook Tape Double Sided Tape Roller for Crafts Adhesive Glue Runner for Scrapbooking Journal Supplies Glue Roller for School Office 0.3IN x 26FT Light-Colored Shell

Secopad$12.83787 rev

1mo ago

Kodreat 4 Pack Scrapbook Tape Double Sided Tape Rollers for Crafts Glue Tape Runner for Kids and Adults School Office Teacher Supplies 0.3IN x 26FT

Kodreat$4.9758 rev

4mo ago

4 Pack Double Sided Tape Roller Double Sided Adhesive Scrapbook Tape for Scrapbooking Crafts Glue Tape for Journaling Gift Wrapping Photo Albums Office Supplies Scrapbook Supplies

RUENVUE$5.2249 rev

4mo ago

FUNSKY 4 Pack Double Sided Tape Roller for Crafts 26 Ft x 0.31 in Glue Tape Runner Scrapbook Tape with 200 Pcs Strong Glue Dots for Scrapbooking Journaling School Office Supplies

FUNSKY$6.5529 rev

5mo ago

DEYUANCH 65.62 ft Extra-Long Glue Tape 0.31 in Wide Scrapbook Tape 5-Pack Photo-Safe Acid-Free Double Sided Tape for Crafts Scrapbook and Junk Journal Supplies (Multicolor)

DEYUANCH$9.65108 rev

5mo ago

What buyers say about scrapbook tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness27%

“Good adhesion”

Ease Of Use20%

“easy to control”

Quality-Overall11%

“As expected & same quality as stores”

Value For Money10%

“Great Value”

Advertised Vs Actual Product5%

“As Advertised”

Efficiency4%

“Very efficient”

Functionality-Overall2%

“Gets the job done”

Durability2%

“Easy to use and durable”

Strength1%

“Strong hold”

Ease Of Cleaning1%

“The rollers are easy to use and provide a clean application, making them great for crafting, scrapbooking, gift wrapping, paper projects, and light household use”

What buyers complain about

Adhesion/Stickiness40%

“Bad adhesive”

Durability12%

“Does not last”

Functionality-Overall9%

“Didn't work”

Quality-Overall8%

“Cheap quality”

Value For Money6%

“Therefore the price is a little high”

Ease Of Use3%

“Difficult to use”

Strength2%

“Not strong enough”

Size-Overall2%

“Appears short to me”

Defective Material/Parts1%

“some stopped working”

Dispensing Mechanism1%

“did not dispense any adhesive”

Top return reasons

Adhesion/Stickiness59%

Functionality-Overall11%

Value For Money9%

Defective Material/Parts7%

Advertised Vs Actual Product4%

Size-Overall2%

Quality-Overall2%

Durability1%

Product Condition1%

Ease Of Use1%

Common questions

Is scrapbook tape profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the scrapbook tape niche?: 11 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in scrapbook tape?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.6%.
When does demand for scrapbook tape peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the scrapbook tape niche?: Listings span $3.74–$21.61; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 3,149 reviews — the moat a new listing must climb.