Is scrapbook paper 12x12 profitable to sell on Amazon United States?

The niche generates $344K/yr across 131 tracked products. 12 of 38 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the scrapbook paper 12x12 niche?

77 brands and 102 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in scrapbook paper 12x12?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 1.1%.

When does demand for scrapbook paper 12x12 peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the scrapbook paper 12x12 niche?

Listings span $4.78–$29.28; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.

scrapbook paper 12x12

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great20%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good542.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.78–$29.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.47

avg listing price — sweet spot $15–$100

Market size

Good$344K

$344K/yr · 1.2M searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, scrapbook paper 12x12 is a $344K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scrapbook paper 12x12 market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $374K–$499K; units × avg price
Conversion rate: 2.3%
Avg BSR: #232
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.3%
Avg brand age: 40 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

77 rising

Sellers

102

Top-5 brand share

31%

Top 20: 63%

Top-5 click share

20%

Top 20: 43%

Open market

66%

MIATTCLD10%
iKammo8%
Neenah5%
Fabllewavi4%
Lily Craft4%
Desecraft3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top scrapbook paper 12x12 search terms

scrapbook paper 12x12233K/yr -3.5%1.9% conv.
12x12 scrapbook paper210K/yr +1.4%2.6% conv.
decorative paper87K/yr -11.2%1.0% conv.
the paper studio80K/yr -22.9%0.1% conv.
collage paper64K/yr -16.1%1.3% conv.
scrapbook paper pad71K/yr -30.0%0.8% conv.
12 x 12 scrapbook paper52K/yr -3.8%2.8% conv.
decorative craft paper47K/yr -11.1%0.8% conv.
patterned paper48K/yr -16.6%1.7% conv.
floral scrapbook paper37K/yr -11.4%1.9% conv.

All search terms

Top scrapbook paper 12x12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)

Neenah$9.924.8★9,310 rev

Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)

MIATTCLD$13.764.8★76 rev

24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects

Lily Craft$5.694.6★313 rev

1212 Boho Scrapbook Paper Vintage Flower Pattern Paper Pad 24 Sheets Double-Sided Bobo Floral Scrapbooking CardStock Papers Pad for Holiday Cardmaking DIY Origami Papers.

iKammo$10.214.6★197 rev

PRSTINCOL Scrapbook Paper 16 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling

PRSTINCOL$6.694.2★379 rev

Newest

by launch date

HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling

HAUTOCO$11.1432 rev

3mo ago

MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)

MIATTCLD$13.7613 rev

3mo ago

MIATTCLD Scrapbook Paper 12x12 In Double Sided Decorative Paper for Scrapbooking 24 Sheets/24 Designs Spring Floral Patterned Craft Paper for Junk Journals DIY Cards Album Decoration (Beige)

MIATTCLD$13.7946 rev

7mo ago

24 Sheets Scrapbook Paper 12x12in Double-Sided Bohemian Patterned Craft Paper 24 Designs Boho Tone Scrapbook Journaling Supplies for Decorative Junk Journals Card Making Collage Art

Prudiut$10.1647 rev

8mo ago

Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack

Goefun$13.76300 rev

10mo ago

What buyers say about scrapbook paper 12x12

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality14%

“Beautiful Paper”

Quality-Overall14%

“Great quality affordable”

Color10%

“Beautiful Colors”

Adhesion/Stickiness9%

“Sticks well”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Not expensive”

Advertised Vs Actual Product5%

“Exactly as pictured”

Design-Overall4%

“Beautiful design”

Thickness3%

“They have a decent thickness and smooth texture”

Print Quality2%

“Beautiful print”

What buyers complain about

Adhesion/Stickiness15%

“bad adhesive”

Size-Overall11%

“Super small”

Thickness7%

“Not as thick as I would have liked”

Paper Quality7%

“Small and paper quality is thin”

Quality-Overall6%

“Low quality”

Durability6%

“Break so easily”

Value For Money5%

“Very disappointed for the price”

Advertised Vs Actual Product4%

“Very misleading”

Color3%

“Looks pretty faded”

Functionality-Overall2%

“Didnt work well”

Top return reasons

Size-Overall34%

Adhesion/Stickiness15%

Paper Quality8%

Advertised Vs Actual Product7%

Value For Money7%

Color6%

Functionality-Overall4%

Paper Brightness2%

Defective Material/Parts2%

Display Colors2%

Common questions

Is scrapbook paper 12x12 profitable to sell on Amazon United States?: The niche generates $344K/yr across 131 tracked products. 12 of 38 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the scrapbook paper 12x12 niche?: 77 brands and 102 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in scrapbook paper 12x12?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 1.1%.
When does demand for scrapbook paper 12x12 peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the scrapbook paper 12x12 niche?: Listings span $4.78–$29.28; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.