scrapbook pages
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.33–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,102.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 78K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scrapbook pages is a $100K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
scrapbook pages market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 3.3%
- Avg brand age
- 55 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
26
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
12%
- Vmiapxo30%
- Dunwell27%
- Vienrose13%
- zandfelo7%
- LJLGSZY6%
- tutata4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top scrapbook pages search terms
- 12x12 scrapbook page protectors13K/yr
- scrapbook page protectors6K/yr
- scrapbook pages 12x126K/yr
- scrapbook refill pages 12x126K/yr
- 12 x 12 scrapbook page protectors6K/yr
- 12x12 scrapbook pages3K/yr
- 12x12 plastic sleeves5K/yr
- scrapbook refill pages4K/yr
- scrapbook sleeves 12x123K/yr
- scrapbook sleeves3K/yr
Top scrapbook pages products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dunwell 12x12 Scrapbook Refill Pages 25 Pack Super Heavy Sheet Protectors Page Protectors for 3 Ring Binder Fits 12x12 Scrapbook Albums Compatible with Pioneer Albums Paper Inserts Not Included
Dunwell$13.344.7★2,605 rev
Vmiapxo 100 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$17.034.7★355 rev
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.814.5★84 rev
Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves
zandfelo$16.094.2★49 rev
LJLGSZY Scrapbook Refill Pages 12x12Inch 100 Pack Scrapbook Page Protectors Protective Sleeves Fits 3 Ring Scrapbook Binders and 12x12 Photo Albums Heavyweight
LJLGSZY$16.834.7★147 rev
Newest
by launch date
Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$6.33355 rev
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.8184 rev
Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves
zandfelo$16.0949 rev
Vmiapxo 100 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies for 3 Ring D-Ring Binder
Vmiapxo$15.8050 rev
Vmiapxo 30 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies
Vmiapxo$7.8350 rev
Trending
90-day click momentumVmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$6.334.7★
Samsill Scrapbook Refill Pages 12 x 12 Inches 30 Pack Super Heavyweight Clear Fits Post Bound and 3 Ring Albums Archival Safe Top Loading Paper Inserts Not Included
Samsill$14.034.6★
Dunwell Photo Album Refill Pages 12x12 100 Pack Heavyweight Sheet Protectors Fits 3-Ring & D-Ring Scrapbook Binders Not for Post-Bound Albums Scrapbook Paper Storage Paper Inserts Not Included
Dunwell$27.254.7★
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.814.5★
Vmiapxo 40 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$10.004.7★
What buyers say about scrapbook pages
What buyers praise and complain about, mined from review topics.What buyers love
“Exceptional quality”
“Decent price”
“The product is as advertised”
“They fit my album well”
“Seem durable”
“The protectors are sturdy and good thickness, providing exactly what I need”
“Very light and perfect for my scrapbook”
“works fine”
“they even fit the 12 by 12 paper better than the Pioneer brand ones”
“seem sturdy enough to hold up over time”
What buyers complain about
“Very poor description”
“Big”
“not as thick”
“This last box of 12x12 wasn't cut wide enough for the paper to slide into”
“Poor quality”
“Not heavyweight”
“a rip off for the price”
“These are not Refill Pages”
“Pages are not clear”
“It was probably my mistake that I didnt read the directions”
Top return reasons
Common questions
- Is scrapbook pages profitable to sell on Amazon United States?
- The niche generates $100K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the scrapbook pages niche?
- 13 brands and 26 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in scrapbook pages?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Thickness. The return rate is 2.3%.
- When does demand for scrapbook pages peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the scrapbook pages niche?
- Listings span $6.33–$31.31; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 1,103 reviews — the moat a new listing must climb.