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Scrapbook Pages

Fail

Demand is soft, at -9.8% this quarter, so Scrapbook Pages is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$100K/yr78K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
58%top-5 click share · 13 brands · 26 sellers

Flapen Score

Scrapbook Pages against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scrapbook Pages is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbook Pages market on Amazon at a glance

Shoppers on Amazon United States searched for Scrapbook Pages 78K times last year and spent an estimated $100K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
8.0%
Market size, estimated
$100Ka year
Peak month
January1.7× the quietest month
Top search term
12x12 scrapbook page protectors13K searches a year

02 · Price

A sale here is worth $16.06.

Listings sell for $16.06 on average, from $6.33 to $31.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.06 that is $2K to $4K a year per listing.

Average price
$16.06inside the $15 to $100 sweet spot
Price range
$6.33–$31.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #37 within Scrapbooking & Stamping. It carries 1,103 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#37in Scrapbooking & Stamping
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Scrapbook Pages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

12%

  • Brand 130%
  • Brand 227%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 12%)

Demand

Scrapbook Pages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Scrapbook Pages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x12 scrapbook page protectors13K/yr
  • scrapbook page protectors6K/yr
  • scrapbook pages 12x126K/yr
  • scrapbook refill pages 12x126K/yr
  • 12 x 12 scrapbook page protectors6K/yr
  • 12x12 scrapbook pages3K/yr
  • 12x12 plastic sleeves5K/yr
  • scrapbook refill pages4K/yr
  • scrapbook sleeves 12x123K/yr
  • scrapbook sleeves3K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbook Pages

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
2.3%of orders come back
“Very poor description”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scrapbook Pages questions

Answered from the same tracked data.